Khoros, LLC


Khoros, LLC is an Austin, Texas based provider of community management, social media marketing, software formed in the March 2019 merger of Lithium Technologies and Spredfast. The combined company has Austin as its headquarters and appointed Jack Blaha as CEO in August 2019. Spredfast had previously merged with Mass Relevance, an aggregator focused on delivering tweets for television broadcast, and Shoutlet. Lithium was founded as a spin-out of GX Media, had previously acquired Social Dynamx, a cloud-based provider of call centers software management.

History

Lithium

Founded in 2001 as a spin-out from GX Media, which created technologies for professional rankings and tournaments and now hosts a number of popular gaming sites. The company's founders include Dennis Fong, Lyle Fong, Michel Thouati, Kirk Yokomizo, John Joh, Nader Alizadeh, Michael Yang, and Matt Ayres. Prior to the merger with spredfast, Lithium had previously acquired Social Dynamx, a cloud based provider of call centers software management.
At the beginning of 2010, Lithium announced over 100 percent growth in annual recurring revenue, coupled with securing $18MM in Series C financing. On May 11, 2010, Lithium acquired social media monitoring provider, Scout Labs, whose service allows brands to engage with their customers beyond the community and monitor, map, and measure customer conversations on the social web.
In August 2011, Lithium announced the appointment of Enterprise Software Veteran Rob Tarkoff as Chief Executive Officer to succeed Lyle Fong, co-founder of Lithium. Fong took up the role of Chief Strategist and continued serving on the board of directors.
In January 2012, the Wall Street Journal reported that the company secured a $53.4 million Series D round of financing, led by New Enterprise Associates. The funding round also included Greenspring Associates, SAP Ventures, the venture capital firm associated with Germany's SAP AG. The WSJ reported that the Series D financing round brought the company's total funding to date to $101 million.
Silicon Valley high-tech consultant and author Geoffrey Moore joined the company's board of directors in August 2012.

Spredfast

Founded in Austin, Texas in 2010, Spredfast has offices in Austin, New York City, London, Argentina, Sydney, Hamburg, and Ukraine. As of 2016, Spredfast claimed more than 650 customers in 84 countries. Customers include Royal Caribbean, the National Basketball Association, the National Football League, Bank of America, Viacom and Target. In 2010, the company raised its series A funding of $1.6 million from Austin Ventures. The company has since raised $138 million in combined debt and equity financing, most recently with $50 million in Series F funding in 2016.
In 2012, Spredfast launched their first annual user conference, Smart Social Summit, geared towards social media marketers to learn from peers and industry leaders. The event has expanded to include Smart Social New York, Smart Social London and the Smart Social Suite at SXSW. Speakers having included Former First Lady Michelle Obama, Arianna Huffington, and Trevor Noah.

Controversy

In January 2020, a Saudi based hacking group accessed social media accounts of the NFL and 15 of its clubs via the Khoros platform, using it to post messages critical of social media security and offering their services. Weeks later the group struck again via the Khoros platform compromising the Twitter and Instagram accounts of Facebook and Facebook Messenger.

Awards and recognitions

Spredfast