Lowes Menswear


Lowes Menswear, also currently known as Lowes Manhattan Pty Ltd is a private, family-owned leading Australian menswear and retail chain established in 1898 by William Lowe. There are now over 200 stores nationally because of expansion driven by Hans Mueller who established Lowes Manhattan Pty Ltd in 1948.
Lowes primarily sells casual wear, big men's, corporate workwear, school wear and have expanded into the senior market.

Product range

Lowes sells school wear, casual wear, workwear, business and formal wear, men's outsize clothing, socks, underwear, shoes and accessories. In addition, their range includes sportswear and clothes for older people, fragrances and gifts, household items, confectionery and stationery.

History

Operations

, the Lowes chain employed 1900 employees and includes 206 shop locations across all Australian states and mainland territories; this is a 13% increase from the 181 stores in the chain in 2012. The largest of the chain's stores is in Bankstown.
The three main shops in New South Wales include Westfield Miranda, Bankstown and MacArthur. Lowes’ head office and warehouse is located in Arncliffe.

Advertising

Lowes is known for their use of rugby league personalities in their commercials, most notably Ray Warren, Peter Sterling, Phil Gould, Wally Lewis, Paul Harragon, Matthew Johns, Andrew Johns, Ben Elias, Steve Roach, Ray Hadley, Paul Sironen, Paul Vautin, and Daryl Brohman. These television ads proclaiming you get good priced, quality clothing “at Lowes” became famous in Sydney during the 1980s and 1990s.

Future

Hans Muller died in December 2016. His son, Jeffery Muller, and daughter, Linda Penn, are now directors of Lowes.