Lou Schneider was born on December 19, 1901 in Indianapolis, Indiana. He graduated from School No. 49, and later attended Shortridge High School, Ohio Military Institute, and Culver Military Academy. His auto racing career began in 1920 on dirt tracks in the east and midwest. He was an Indianapolis motorcycle policeman in the mid-20s, and participated in many motorcycle races. In the fall of 1926, he entered AAA competition driving a car owned by racing enthusiast Mike Boyle. In 1927, he entered his first Indianapolis 500 race when he took a Miller-engined car, rebuilt it to conform to the 91.5 cubic inchpiston displacement, and qualified at 114.036 miles an hour, the fastest average made with a rebuilt engine up to that time. In 1930 he drove the "Bowes Seal Fast Special" eight cylinder front drive, and after qualifying at 106.107 miles an hour, he started in fourth position, and finished the race in third position. The following year, 1931, Lou Schneider reached the crowning achievement in his racing career when he won the 19th running of the Indianapolis 500, and also won the AAA driving championship that year. He is one of only two drivers to win the Indianapolis 500 who were born in Indianapolis. His last race at Indianapolis was in 1933, but he continued to compete in dirt track and midget racing. In 1934, he accompanied Clay Ballinger of Indianapolis, and Buddy Rusch and James Triplett of Chicago, on a two-month racing trip to Buenos Aires, Argentina. At the Indy track in 1937, he was involved in an incident with that year's Indy 500 winner Wilbur Shaw. During Shaw's post-race celebration, his old nemesis Lou Schneider appeared on the other side of the fence, and, in Shaw's words, "made some sneering remark about me being a lucky so-and-so, and his smart crack touched me off like a skyrocket. I went over the fence like a monkey, landed on the other side, and hit Louis right on the nose faster than I can tell about it." The final race of Schneider's career was a 1938 midget race in San Diego, California, in which he was involved in a bad crash. Due to complications from his injuries, his health slowly deteriorated, and he died on September 22, 1942 at age 40, after a three-month stay at Flower Mission Hospital in Indianapolis. He is buried at Crown Hill Cemetery in Indianapolis.
