LoginRadius


LoginRadius Inc. is a cloud based SaaS Customer Identity Access Management platform based in Vancouver, British Columbia, Canada. It was established in 2012.

History

LoginRadius was started in 2012 by two friends Deepak Gupta and Rakesh Soni as a social login widget. In an interview, Soni said the duo started the company after recognizing the hassles of registration on websites and their negative effects of conversion rates.
In June 2020, LoginRadius integrates permission control tools to support GDPR and to protect data flows for European citizens.
In July 2020, The Consumer Audit Trail, recently reported by LoginRadius, tracks risks in real time, monitors incident management, and also performs a retrospective review on previous protection events if necessary. It also converts log entries, and security system events, into actionable information.

Platform

According to the company, the LoginRadius platform has 200 pre-built integrations for different customer relationship management, ad platform, and email marketing tools. The platform is involved in the collection of customer data through traditional email based registration and through social profile data. Acquired customer data is secured in a cloud based storage. LoginRadius also provides a Single Customer View with customer data aggregated to one record. Organizations using the LoginRadius platform can integrate it with marketing tools.