In journalism and blogging, a listicle is a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article. A typical listicle will prominently feature a cardinal number in its title, with subsequent subheadings within the text itself reflecting this schema. The word is a portmanteau derived from list and article. It has also been suggested that the word evokes "popsicle", emphasising the fun but "not too nutritious" nature of the listicle. A ranked listicle implies a qualitative judgement, conveyed by the order of the topics within the text. These are often presented in countdown order, and the "Number One" item is the last in the sequence. Other listicles impart no such values, instead presenting the topics in no particular order, although they may be grouped by theme.
Media
While conventional reportage and essay-writing often require the careful crafting of narrative flow, the building-block nature of the listicle lends itself to more rapid production. It can also be a means of "recycling" information, as often it is the context, not the content, that is original. For example, one can construct a listicle by adding captions to YouTube clips. For these reasons, the form has come under criticism as a "kind of cheap content-creation":
It's so easy you wonder why everyone doesn't do it until you realize that now it's all they do: Come up with an idea on the L train ride to the office that morning, slap together 10 cultural artifacts ripe for the kind of snarky working over that won't actually tax you at all as a writer/thinker.
The blogger and technologist Anil Dash has disparaged the proliferation of listicles, particularly within the blogosphere, characterizing them in 2006 as the "geek equivalents of Cosmo coverlines". Nevertheless, the form remains a mainstay of the newsstand and of the web. The covers of magazines such as Cosmopolitan and Men's Journal regularly sport at least one, if not several listicles. In 2009 postings in the format "25 Random Things About Me" became an internet phenomenon, starting on Facebook but spreading to the broader web, and attracting considerable media coverage in the process. Some websites, such as BuzzFeed, generate hundreds of listicles daily. Steven Poole has suggested the form has literary precursors like Jorge Luis Borges's "The Analytical Language of John Wilkins", and compares it to more high-art versions like Umberto Eco's The Infinity of Lists, a book composed entirely of lists.
