List of U.S. presidential campaign slogans

1840–1896

1840">1840 United States presidential election">1840

• "Tippecanoe and Tyler Too" – 1840 U.S. presidential slogan of William Henry Harrison. Tippecanoe was a famous 1811 battle in which Harrison defeated Tecumseh; John Tyler was Harrison's running mate.
• "Independent Treasury and Liberty" – Martin Van Buren

  1844">1844 United States presidential election">1844

• "54-40 or fight" – James K. Polk, highlighting his position on resolving the Oregon Territory boundary dispute with Russia and the United Kingdom.
• "Reannexation of Texas and Reoccupation of Oregon" – James K. Polk, drawing attention to his stand on Texas annexation and the Oregon boundary question.
• "Who is James K. Polk?" – Henry Clay, suggesting that Polk was unknown, and so inexperienced and unqualified.
• "Hurrah! Hurrah! The Country's Risin', for Henry Clay and Frelinghuysen!" – Henry Clay and running mate Theodore Frelinghuysen.

  1848">1848 United States presidential election">1848

• "For President of the People" – Zachary Taylor
• "The Sub Treasury and the Tariff of '46" – Lewis Cass

  1852">1852 United States presidential election">1852

• "We Polked you in '44, We shall Pierce you in '52" – 1852 U.S. presidential campaign slogan of Franklin Pierce; the '44 referred to the 1844 election of James K. Polk as president.
• "The Hero of many battles." – Winfield Scott
• "First in war, first in peace" – Winfield Scott

  1856">1856 United States presidential election">1856

• "Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont
• "Fremont and freedom" – John Fremont
• "We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name.

  1860">1860 United States presidential election">1860

• "Vote yourself a farm and horses" – Abraham Lincoln, referencing Republican support for a law granting homesteads on the American frontier areas of the West.
• "Honest old Abe" – Abraham Lincoln
• "The Union must and shall be preserved!" – Abraham Lincoln
• "Protection to American industry" – Abraham Lincoln
• "True to the Union and the Constitution to the last." – Stephen A. Douglas
• "The champion of popular sovereignty." – Stephen A. Douglas
• "The Union now and forever" – Stephen A. Douglas
• The Union and the Constitution" – John Bell

  1864">1864 United States presidential election">1864

• "Don't change horses midstream" – Abraham Lincoln
• "Union, liberty, peace" – Abraham Lincoln
• "For Union and Constitution" – Abraham Lincoln
• "An honorable, permanent and happy peace." – George B. McClellan

  1868">1868 United States presidential election">1868

• "Let Us Have Peace" – 1868 presidential campaign slogan of Ulysses S. Grant
• "Vote as You Shot" – 1868 presidential campaign slogan of Ulysses S. Grant
• "Peace, Union, and constitutional government." – Horatio Seymour

  1872">1872 United States presidential election">1872

• "Grant Us Another Term" – Ulysses S. Grant
• "Turn the Rascals Out" – 1872 Horace Greeley slogan against Grantism.
• "Universal amnesty, impartial suffrage" – Greeley slogan showing support for reconciling with former members of the Confederacy.

  1876">1876 United States presidential election">1876

• "Tilden and Reform" – Samuel Tilden
• "Honest Sam Tilden" – Samuel Tilden
• "Tilden or Blood!" – 1877 slogan of Tilden supporters during conflict that led to the Compromise of 1877
• "Hayes the true and Wheeler too" – Slogan and campaign song title for Rutherford B. Hayes and William A. Wheeler, with song adapted from 1840's "Tippecanoe and Tyler too".
• "The boys in blue vote for Hayes and Wheeler" – Hayes appeal to fellow Union Army veterans.

  1884">1884 United States presidential election">1884

• "Rum, Romanism and Rebellion" – Republican attack because of supposed Democratic support for consuming alcoholic beverages, Catholic immigrants, and the Confederacy.
• "Ma, Ma, where's my Pa?" – Used by James G. Blaine supporters against Grover Cleveland. The slogan referred to the allegation that Cleveland had fathered an illegitimate child. When Cleveland was elected, his supporters added "Gone to the White House, Ha, Ha, Ha!"
• "Burn this letter!" – Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from Blaine correspondence that became public.
• "Tell the Truth!" – Cleveland's advice to his supporters after the allegations of his illegitimate child came to light.
• "Blaine, Blaine, James G. Blaine! The continental liar from the state of Maine!" – Cleveland campaign attack on Blaine's alleged corruption in office.

  1888">1888 United States presidential election">1888

• "Rejuvenated Republicanism" – Benjamin Harrison
• "Grandfather's hat fits Ben!" – Benjamin Harrison, referring to his grandfather, William Henry Harrison
• "Unnecessary taxation oppresses industry." – Grover Cleveland
• "Reduce the tariff on necessaries of life." – Grover Cleveland

  1892">1892 United States presidential election">1892

• "Our choice: Cleve and Steve." – Grover Cleveland and Adlai Stevenson
• "Tariff Reform" – Grover Cleveland
• "No Force Bill." – Grover Cleveland
• "Harrison and Protection." – Benjamin Harrison
• "Protection-Reciprocity-Honest Money." – Benjamin Harrison

  1896">1896 United States presidential election">1896

• "Patriotism, Protection, and Prosperity" – William McKinley
• "No Cross of Gold, No Crown of Thorns." – William Jennings Bryan

  1900–1996

1904">1904 United States presidential election">1904

• "To Assure Continued Prosperity" – Theodore Roosevelt
• "National Unity. Prosperity. Advancement." – Theodore Roosevelt

  1908">1908 United States presidential election">1908

• "A Square Deal For All" – William Howard Taft
• "Facing the Future" – William Jennings Bryan

  1912">1912 United States presidential election">1912

• "It is nothing but fair to leave Taft in the chair" – William Howard Taft
• "Win with Wilson" – Woodrow Wilson
• "Vote for 8 Hour Wilson" – Woodrow Wilson
• "I am for Wilson and an 8 Hour Day" – Woodrow Wilson
• "The man of the eight hour day" – Woodrow Wilson
• "A Square Deal All Around" – Theodore Roosevelt

  1916">1916 United States presidential election">1916

• "America First and America Efficient" – Charles Evans Hughes
• "He has kept us out of war." – Woodrow Wilson 1916 U.S. presidential campaign slogan
• "He proved the pen mightier than the sword." – Woodrow Wilson 1916 U.S. presidential campaign slogan
• "War in the East, Peace in the West, Thank God for Woodrow Wilson." – Woodrow Wilson 1916 U.S. presidential campaign slogan
• "War in Europe – Peace in America – God Bless Wilson" – Woodrow Wilson 1916 U.S. presidential campaign slogan

  1920">1920 United States presidential election">1920

• "Return to normalcy" – 1920 U.S. presidential campaign theme of Warren G. Harding, referring to returning to normal times following World War I.
• "America First" 1920 US presidential campaign theme of Warren G. Harding, tapping into isolationist and anti-immigrant sentiment after World War I.
• "Peace. Progress. Prosperity." – James M. Cox
• "From Atlanta Prison to the White House, 1920." Eugene V. Debs, in reference to his imprisonment under the Sedition Act during World War I

  1924">1924 United States presidential election">1924

• "Keep Cool and Keep Coolidge" – The 1924 presidential campaign slogan of Calvin Coolidge.
• "Honest Days With Davis" – John W. Davis

  1928">1928 United States presidential election">1928

• "Who but Hoover?" – 1928 U.S. presidential campaign slogan of Herbert Hoover.
• "A chicken in every pot and a car in every garage" – Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of Herbert Hoover.
• "Honest. Able. Fearless." – Al Smith
• "All for 'Al' and 'Al' for All." – Al Smith
• "Make your wet dreams come true." – Al Smith, referring to his stand in favor of repealing Prohibition.

  1932">1932 United States presidential election">1932

• "Happy Days Are Here Again" – 1932 slogan by Democratic presidential candidate Franklin D. Roosevelt.
• "We are turning the corner" – 1932 campaign slogan in the depths of the Great Depression by Republican president Herbert Hoover.

  1936">1936 United States presidential election">1936

• "Defeat the New Deal and Its Reckless Spending" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
• "Let's Get Another Deck" – 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a card game metaphor to answer the "new deal" cards metaphor of Franklin D. Roosevelt
• "Let's Make It a Landon-Slide" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
• "Life, Liberty, and Landon" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
• "Remember Hoover!" – 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt
• "Forward with Roosevelt" – Franklin Roosevelt

  1940">1940 United States presidential election">1940

• "Better A Third Termer than a Third Rater" – 1940 U.S. presidential campaign slogan of Franklin D. Roosevelt
• "I Want Roosevelt Again!" – Franklin D. Roosevelt
• "Willkie for the Millionaires, Roosevelt for the Millions" – Franklin D. Roosevelt
• "Carry on with Roosevelt" – Franklin D. Roosevelt
• "No Third Term" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
• "No Fourth Term Either" – Wendell Willkie
• "Roosevelt for Ex-President" – 1940 U.S. presidential campaign slogan of Wendell Willkie
• "There's No Indispensable Man" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
• "We Want Willkie" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
• "Win with Willkie" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie

  1944">1944 United States presidential election">1944

• "Don't swap horses in midstream" – 1944 U.S. presidential campaign slogan of Franklin Roosevelt. The slogan was also used by Abraham Lincoln in the 1864 election.
• "We are going to win this war and the peace that follows" – 1944 campaign slogan in the midst of World War II by Democratic president Franklin D. Roosevelt
• "Dewey or don't we" – Thomas E. Dewey

  1948">1948 United States presidential election">1948

• "I'm just wild about Harry" – 1948 U.S. presidential slogan of Harry S. Truman, taken from a 1921 popular song title written by Noble Sissle and Eubie Blake
• "Pour it on 'em, Harry!" – 1948 U.S. presidential campaign slogan of Harry S. Truman
• "Give Em Hell, Harry!" – Harry Truman
• "Dew it with Dewey" – Thomas E. Dewey
• "Win with Dewey" – Thomas E. Dewey
• "Get in the fight for states' rights – Strom Thurmond
• "Work with Wallace" – Henry A. Wallace
• "Work for Peace" – Henry A. Wallace

  1956">1956 United States presidential election">1956

• "I still like Ike" – 1952 U.S presidential campaign slogan of Dwight D. Eisenhower
• "Peace and Prosperity" – 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower
• "Adlai and Estes – The Bestest" – Adlai Stevenson and Estes Kefauver
• "The Winning Team" – Adlai Stevenson and Estes Kefauver

  1960">1960 United States presidential election">1960

• "A time for greatness 1960" – U.S. presidential campaign theme of John F. Kennedy.
• “Peace, Experience, Prosperity” – Richard Nixon's slogan showing his expertise over Kennedy.

  1964">1964 United States presidential election">1964

• "All the way with LBJ" – 1964 U.S. presidential campaign slogan of Lyndon B. Johnson
• "In Your Heart, You Know He's Right" – 1964 U.S. presidential campaign slogan of Barry Goldwater
• "In Your Guts, You Know He's Nuts" – 1964 U.S. presidential campaign slogan of Lyndon B. Johnson supporters, answering Goldwater's slogan

  1968">1968 United States presidential election">1968

• "Some People Talk Change, Others Cause It" – Hubert Humphrey, 1968
• "This time, vote like your whole world depended on it" – slogan of Richard Nixon
• "To Begin Anew..." – Eugene McCarthy 1968
• "Nixon's the One" – Richard M. Nixon, 1968

  1972">1972 United States presidential election">1972

• "Nixon Now" – Richard M. Nixon, 1972
• "Come home, America" – George McGovern, 1972
• "Acid, Amnesty, and Abortion for All" – 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton
• "Dick Nixon Before He Dicks You" – Popular anti-Nixon slogan, 1972
• "They can't lick our Dick" – Popular campaign slogan for Nixon supporters
• "Don't change Dicks in the midst of a screw, vote for Nixon in '72" – Popular campaign slogan for Nixon supporters
• "Unbought and Unbossed" official campaign slogan for Shirley Chisolm

  1976">1976 United States presidential election">1976

• "He's making us proud again" – Gerald Ford
• "Not Just Peanuts" – Jimmy Carter
• "A Leader, for a Change" – Jimmy Carter
• "Why not the Best?" – Jimmy Carter
• "Peaches And Cream" Jimmy Carter and running mate Walter Mondale

  1980">1980 United States presidential election">1980

• "Are You Better Off Than You Were Four Years Ago?" – Ronald Reagan
• "" – Ronald Reagan
• "A Tested and Trustworthy Team" – Jimmy Carter and Walter Mondale

  1984">1984 United States presidential election">1984

• "It's Morning Again in America" – Ronald Reagan
• "For New Leadership" – Walter Mondale
• "Where's the beef?" – Walter Mondale. An advertising slogan used by the restaurant chain Wendy's to imply that its competitors served sandwiches with relatively small contents of beef. Used by Mondale to imply that the program policies of rival candidate Gary Hart lacked actual substance.

  1988">1988 United States presidential election">1988

• "A Leader for America" – Robert J. Dole
• "Kinder, Gentler Nation" – George H. W. Bush
• Thousand Points of Light – George H. W. Bush
• "Read My Lips, No New Taxes" – George H. W. Bush
• "On Your Side" – Michael Dukakis
• "Keep Hope Alive" – Jesse Jackson

  1992">1992 United States presidential election">1992

• "For People, for a Change" – 1992 U.S. presidential campaign slogan of Bill Clinton
• "It's Time to Change America" – a theme of the 1992 U.S. presidential campaign of Bill Clinton
• "Putting People First" – 1992 U.S. presidential campaign slogan of Bill Clinton
• "It's the economy, stupid" – originally intended for an internal audience, it became the de facto slogan for the Bill Clinton campaign
• "Stand by the President" – George H. W. Bush
• "A Proud Tradition" – George H. W. Bush
• "Don't Change the Team in the Middle of the Stream" – George H. W. Bush and Dan Quayle
• "America First" – Pat Buchanan
• "Down with King George" – Pat Buchanan, in reference to Bush
• "Send Bush a Message" – Pat Buchanan
• "Conservative of the Heart" – Pat Buchanan
• "A Voice for the Voiceless" – Pat Buchanan
• "Ross for Boss" – Ross Perot
• "I'm Ross, and you're the Boss!" – Ross Perot
• "Leadership for a Change – Ross Perot

  1996">1996 United States presidential election">1996

• "Building a bridge to the twenty-first century" – Bill Clinton
• "Bob Dole. A Better Man. For a Better America." or "The Better Man for a Better America" – Bob Dole
• "Go Pat Go" – Pat Buchanan

  2000–present

2000">2000 United States presidential election">2000

• "Leadership for the New Millennium" – Al Gore presidential campaign
• "Prosperity and Progress" – alternative slogan of the Al Gore presidential campaign
• "Compassionate Conservatism" – George W. Bush presidential campaign
• "Reformer with Results" – George W. Bush presidential campaign

  2004">2004 United States presidential election">2004

• "A Safer World and a More Hopeful America" – George W. Bush presidential campaign
• "A Stronger America" – John Kerry 2004
• "Let America Be America Again" – John Kerry presidential campaign alternative slogan
• "Dean for America" – Howard Dean campaign slogan

  2008">2008 United States presidential election">2008

• "Yes We Can" – Barack Obama campaign chant, 2008
• "We are the ones we've been waiting for." – 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver.
• "Change We Can Believe In." – 2008 US presidential campaign slogan of Barack Obama
• "Change We Need." and "Change." – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
• "Fired up! Ready to go!" – Barack Obama campaign chant, 2008
• "Hope" – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
• "Country First" – 2008 U.S. presidential campaign slogan of John McCain
• "Reform, prosperity and peace" – 2008 U.S. presidential motto of John McCain.
• "People Fighting Back", and "We'll fight back" – Ralph Nader campaign slogan
• "Ready for change, ready to lead" – Hillary Clinton campaign slogan, also "Big Challenges, Real Solutions: Time to Pick a President," "In to Win," "Working for Change, Working for You," and "The strength and experience to make change happen."

  2012">2012 United States presidential election">2012

Democratic Party candidates

• "Forward" – 2012 U.S. presidential slogan of Barack Obama.

  Republican Party candidates

• "Believe in America" – 2012 U.S. presidential slogan of Mitt Romney.
• "America's Comeback Team" – 2012 U.S. presidential slogan of Mitt Romney after picking Paul Ryan as his running mate
• "Obama Isn't Working" – slogan used by Mitt Romney's 2012 campaign, a takeoff of "Labour Isn't Working," a similar campaign previously used by the British Conservative Party
• "Restore Our Future" – slogan used by Mitt Romney's 2012 campaign
• "The Courage to Fight for America" – 2012 U.S. presidential slogan of Rick Santorum.
• "Restore America Now" – 2012 U.S. presidential slogan of Ron Paul.

  Libertarian Party candidates

• "The People's President" – Gary Johnson campaign slogan
• "Live Free" – Gary Johnson campaign slogan

  Green Party candidates

• "A Green New Deal for America" – Official slogan of the Jill Stein campaign

  Constitution Party candidates

• "Citizenship Matters" – Virgil Goode campaign slogan

  2016">2016 United States presidential election">2016

Republican Party candidates

• "Make America Great Again!" – used by Donald Trump's campaign.
• "Courageous Conservatives" and "Reigniting the Promise of America" – used by Ted Cruz's campaign, also "TRUSTED," "A Time for Truth," and "Defeat the Washington Cartel"
• "A New American Century" – used by Marco Rubio's campaign.
• "Kasich For America" or "Kasich For US" – used by John Kasich's campaign
• "Heal. Inspire. Revive." – used by Ben Carson's campaign.
• "Jeb!", "Jeb can fix it," and "All in for Jeb" – used by Jeb Bush's campaign. also "Right to Rise" and "Slow and Steady Wins the Race"
• "Defeat the Washington Machine. Unleash the American Dream." – used by Rand Paul's campaign
• "From Hope to Higher Ground" – used by Mike Huckabee's campaign.
• "New Possibilities. Real Leadership." – used by Carly Fiorina's campaign.
• "Telling it like it is."– used by Chris Christie's campaign
• "Tanned, Rested, Ready."– used by Bobby Jindal's campaign

  Democratic Party candidates

• "Hillary For America" – used by Hillary Clinton's campaign
• "Forward Together" – used by Hillary Clinton's campaign, on the side of her bus.
• "Fighting for us" – used by Hillary Clinton's campaign
• "I'm With Her" – used by Hillary Clinton's campaign
• "Stronger Together" – used by Hillary Clinton's campaign
• "Love Trumps Hate" used by Hillary Clinton's campaign
• "When they go low, we go high" – used by Michelle Obama and adopted by Hillary Clinton's campaign
• "A Future To Believe In" – used by Bernie Sanders' campaign
• "Feel the Bern" - a common but unofficial slogan used by supporters of Bernie Sanders
• "Fixing Democracy Can't Wait" - used by Lawrence Lessig's 2016 presidential campaign

  Libertarian Party candidates

• "Our Best America Yet!" – used by Gary Johnson's campaign
• "Live Free" – used by Gary Johnson's campaign
• "#TeamGov" – used by Gary Johnson's campaign
• "Be Libertarian with me" – used by Gary Johnson's campaign
• "You In?" – used by Gary Johnson's campaign
• "Make America Sane Again" common but unofficial slogan in support of Gary Johnson's campaign
• "Taking over the government to leave everyone alone" used by Austin Petersen's campaign

  Green Party candidates

• "It's in our hands" – used by Jill Stein's campaign.

  Independents

• "It's never too late to do the right thing" – used by Evan McMullin

  2020">2020 United States presidential election">2020

Republican Party candidates

• "Keep America Great" used by Donald Trump's campaign
• "Promises Made, Promises Kept" used by Donald Trump's campaign
• "Buy American, Hire American" used by Donald Trump's campaign
• "Make Our Farmers Great Again" used by Donald Trump's campaign
• "Build the Wall and Crime Will Fall" used by Donald Trump's campaign
• "Jobs not Mobs" used by Donald Trump's campaign
• "Leadership America Deserves" used by Bill Weld's campaign

  Democratic Party candidates

• ”Restore The Soul of The Nation” used by Joe Biden's campaign
• "Our best days still lie ahead" used by Joe Biden's campaign
• "No Malarkey!" used by Joe Biden's campaign
• "Not me. Us." used by Bernie Sanders' campaign
• "Feel the Bern." used by Bernie Sanders' campaign
• "Dream Big Fight Hard" used by Elizabeth Warren's campaign
• "I like Mike" used by Michael Bloomberg's campaign
• "Mike will get it done" used by Michael Bloomberg's campaign
• "Win the Era" used by Pete Buttigieg's campaign
• "A new generation of leadership" used by Pete Buttigieg's campaign
• "BOOT EDGE EDGE" used by Pete Buttigieg's campaign
• "Lead with Love" used by Tulsi Gabbard's campaign
• "Humanity First" used by Andrew Yang's campaign
• "Not left. Not right. Forward." used by Andrew Yang's campaign
• "MATH - Make America Think Harder" used by Andrew Yang's campaign
• "Building Opportunity Together" used by Michael Bennet's campaign
• "Focus on the Future" used by John Delaney's campaign
• "We Rise" used by Cory Booker's campaign
• "Join the Evolution!" used by Marianne Williamson's campaign
• "One Nation. One Destiny." used by Julian Castro's campaign
• "For The People" used by Kamala Harris's campaign
• "We're all in this together." used by Beto O'Rourke's campaign
• "Our Future Is Now" used by Tim Ryan's campaign
• "Working People First" used by Bill de Blasio's campaign
• "Brave Wins" used by Kirsten Gillibrand's campaign
• "Our Moment" used by Jay Inslee's campaign
• "Stand Tall" used by John Hickenlooper's campaign
• "End the American Empire" used by Mike Gravel's campaign
• "Go Big. Be Bold. Do Good." used by Eric Swalwell's campaign

  Libertarian Party Candidates

• "Don't Vote McAfee" used by John McAfee's campaign
• "Advance Liberty" used by Arvin Vohra's campaign
• "Lincoln for Liberty" used by Lincoln Chafee's campaign.
• “Real change for real people” Used by Jo Jorgensen’s campaign.