List of Procter & Gamble brands

Brands with net sales of more than US$1 billion annually

• Always menstrual hygiene products
• Ariel laundry detergent
• Bounty paper towels, sold in the United States and Canada
• Charmin bathroom tissue and moist towelettes
• Crest toothpaste
• Dawn dishwashing
• Downy fabric softener and dryer sheets
• Fairy washing up liquid
• Febreze odor eliminator
• Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
• Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
• Head & Shoulders shampoo
• Olay personal and beauty products
• Oral-B oral hygiene products
• Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.
• Pantene haircare products
• SK-II beauty products
• Tide laundry detergents and products
• Vicks cough and cold products

  Brands by product type

Dishwashing

• Dawn dishwashing liquid
• Joy dishwashing liquid
• Gain dishwashing liquid
• Ivory dishwashing liquid

  Menstrual hygiene

• Always menstrual hygiene products
• Tampax tampons
• Whisper menstrual hygiene products

  Haircare

• Ascend hair care products
• Aussie haircare
• Braun hair care and grooming products
• Frederic Fekkai hair care products sold
• Head & Shoulders shampoo
• Nicky Clarke hair products
• Pantene hair care products
• Vidal Sassoon haircare products

  Healthcare products

• Align probiotics
• Crest toothpaste
• Femibion
• Fixodent denture adhesive
• Iliac/Nasivin
• Metamucil laxative/fiber supplement
• Neurobion
• New Chapter dietary supplements
• Oral-B toothbrushes and other oral hygiene products
• Pepto-Bismol over-the-counter drug for minor digestive system upset
• Prilosec OTC
• Sangobion
• Scope mouthwash
• Seven Seas
• Swisse
• Vicks cough and cold products

  Household

• Ace stain remover liquid
• Bounce fabric-softener sheet for dryers
• Cascade dishwasher detergent
• Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
• Febreze odor control
• Flash cleaning product
• Jar dishwashing liquid and dishwasher detergent
• Joy dishwashing liquid
• Mr. Clean household cleaners
• Puffs tissues
• Luvs disposable diapers
• Safeguard antibacterial soap brand marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.
• Tide detergents
• Swiffer cleaning products.
• Microban cleaning products

  Laundry detergents

• Ariel laundry detergent
• Bold laundry detergent
• Bonux laundry detergent
• Cheer laundry detergent
• Daz laundry detergent
• Downy fabric softener
• Dreft laundry detergent
• Era laundry detergent
• Fairy laundry detergent
• Gain laundry detergent
• Ola laundry soap
• PMC laundry soap
• Tide laundry detergent
• Lenor fabric softener

  Skin care

• Fresco bar soap
• Ivory bar soap
• Olay skin care products
• Old Spice aftershave, skin care and hair care products
• Secret antiperspirants and deodorants

  Divested brands

• Actonel
• Aleve, naproxen sodium drug, acquired by Bayer in 1997
• Asacol
• Attends line of incontinence and sanitary products. Sold to PaperPak in 1999.
• Biz originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
• Camay lightly scented bath soap
• Chloraseptic throat medicine and lozenges sold to Prestige Brands.
• Cinch all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
• Clairol, formerly a personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products. It was sold to Coty, Inc. on October 1, 2016
• *Balsam coloring brand
• *Herbal Essences hair care products
• *Natural Instincts hair coloring
• *Perfect Lights hair coloring
• Coast bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel, Coast brand now owned by High Ridge Brands.
• Comet long-time P&G brand of cleanser owned now by Prestige Brands
• Crisco sold to The J.M. Smucker Company
• Crush/Hires/Sun Drop carbonated soft drinks
• Dantrium sold to JHP Pharmaceuticals and SpePharm
• Duncan Hines packaged cake mixes, sold to Aurora Foods in 1998
• Duracell batteries sold to Berkshire Hathaway in 2016.
• Fisher Nuts sold to John B. Sanfilippo and Son, Inc. in 1995
• Fit fruit and vegetable cleaning wash licensed to HealthPro Brands in January 2004
• Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
• Gleem toothpaste
• Hawaiian Punch now owned by Dr Pepper/7up
• Iams cat and dog foods sold to Mars Corporation in 2014.
• Infusium 23 sold to Helen of Troy Limited's Idelle Labs unit in March 2009
• Jif divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
• Joy operations in the United States was sold to JoySuds LLC in September 2019.
• Lava sold to WD-40 in 1999
• Lilt Home Permanents, including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
• Mayon cooking oil
• Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
• Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008
• Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
• Perla bar soap sold to SCPG Asia-Pacific
• Pert Plus was sold to Innovative Brands, LLC in July 2006.
• PG Tips tea; now owned by Unilever.
• Prell shampoo sold to Prestige Brands International in 1999
• Primex shortening
• Pringles potato chips sold to Kellogg Company in June 2012
• Pur brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.
• Royale brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
• Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974
• Spic and Span now owned by The Spic and Span Company, a division of Prestige Brands
• Sunny Delight orange drink spun off in 2004.
• Sunshine margarine
• Sure anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
• ThermaCare brand heat wraps sold to medical company Wyeth in 2008
• Thrill a peach-scented brand of dishwashing liquid, discontinued after 1973.
• Top Job all-purpose cleaner merged into the Mr. Clean brand in 1990
• Victor shortening
• Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015
• Wella, Clairol, CoverGirl Makeup sold to Coty Inc
• Whirl butter flavored oil
• Wondra brand of hand lotion sold from 1976 to 1989.
• Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011

  Discontinued brands

• Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in Walmart stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores
• Big Top, brand of peanut butter before Jif made its debut.
• Blossom, facial soap
• Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
• Citrus Hill, orange juice drink sold from 1983 to 1992
• Drene, liquid shampoo. First shampoo made from synthetic detergent.
• Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1940s to 1980.
• Encaprin, coated aspirin
• Fling, disposable dishcloth brand.
• Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
• Fresco bath soap
• Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
• High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986.
• Monchel, beauty soap
• Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
• OK, economy bar and packaged laundry soap.
• Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
• Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent
• Shasta, cream shampoo sold late 1940s-mid-1950s.
• Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
• Star Soap and Star Naphtha Soap Chips
• Stardust, dry chlorine bleach
• Sunshine Margarine
• Superwheel laundry detergent sold in the Philippines from 1974 to 1990
• Teel, liquid dentifrice sold late 1930s to late 1940s.
• Tempo, brand of dry wipes, produced from 2000 to 2010.
• Tender Leaf, tea brand sold from 1940s to 1975.
• Thrill, dishwashing liquid last made in 1973
• Torengos, stackable, triangular-shaped, corn-based snack chip sold 2001-2003
• Wondra lotion for dry skin. There were many formulas. Sold from 1976 to 1989.