Line Friends


Line Friends are featured characters, invented by Kang Byeong Mok, based on the stickers from diverse applications of Naver Corporation and the messaging app Line. It was released in 2015 by Line Corporation, a Japanese subsidiary of the South Korean internet search giant Naver Corporation. These characters are used in various products, animation, game, cafe, hotel and theme park. The brand is currently managed by its subsidiary Line Friends Corporation since 2015.
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Apart from its online store, physical stores have been opened in Seoul, South Korea, Tokyo, Bangkok, Shanghai,,, Chengdu, Guangzhou, Chongqing, Shenzhen, Nanjing, Beijing, Hangzhou, Hong Kong, Taipei, New York City and Los Angeles.

Characters

The original Line characters were created by Kang Byeongmok, also known as "Mogi" in 2011.

Brown & Friends


BT21

BT21 is the first presentation from FRIENDS CREATORS, a project formed to create new characters for the Line Friends series. South Korean boy group BTS was the first artist of this project, and the main theme of the project is to show the connection between BTS and Line Friends in terms of popularity in the world. It comprises 8 special characters created by South Korean boy group BTS.The character designs were based on the original ideas and sketches by the 7 members of the group. Videos of BTS designing BT21 are uploaded in BT21 YouTube Channel.
The name BT21 is a combination of the group's name BTS and the 21st Century. Member Suga commented that the name should represent both BTS and the 21st Century so they would live for the next 100 years.
BT21 was officially launched by Line Friends in October 2017.

Character information

ROY6 is a character brand created by Chinese Millennial's idol Roy Wang,
in collaboration with global character brand, Line Friends.
China's first and world's second FRIENDS CREATORS project, Roy Wang participated in every step,
starting from initial sketches and storytelling to product planning. Videos of Roy Wang designing ROY6 are uploaded on the roy6 YouTube Channel.
ROY6 was officially released by Line Friends in November 2018.

Character information


Anime

Two anime series, LINE OFFLINE and LINE TOWN, were produced in 2013, picturing the Line Friends as employees for the fictional Line Corporation.

Line Offline

Line Offline is an animated series created by Shogakukan Productions, based on salaryman characters working at "Line Corporation". All 114 episodes last about three minutes. The series was aired from January 8, 2013, to October 1, 2013.
The episodes of Line Offline are not connected to each other. The idea behind the series is to represent the ordinary life of company employees, in which every small problem could lead to awkward and hilarious situations that require some effort in order to restore the status quo.
Most characters from Line Offline are part of Line's universe.

Episodes

Line Town

Characters

Theme Songs

Opening
On November 21, 2019, it was announced on the official Brawl Stars YouTube channel that Brawl Stars would collaborate with Line Friends, adding new skins based on Line Friends characters.
On December 12, 2019, Netflix collaborate with Line Friends to create an original animated series based on the characters from Brown & Friends.