Libyana Mobile Phone is a Libyan mobile phone company established in 2004. It is one of the two major mobile phone operators owned by the Libyan Post Telecommunications & Information Technology Company. Libyana entered the Libyan telecommunication market with affordable services to compete with the other service provider, and it owned the entire market in just one year. Libyana's market penetration rate now exceeds 116%. Libyana has successfully deployed its network coverage throughout the key areas in Libya in a record time, and it was the first company in North Africa to offer 3G services in September 2006. In addition to its affordable services, Libyana has distributed its network of more than 15 business centers in different regions to expand its customer base nationwide. As a result, the number of Libyana’s voice subscribers is about 6,988,218, and the number of its data subscribers is about 2,086,237, making Libyana the largest mobile network operator in Libya. In May 2017, Libyana was the first mobile company in Libya to announce 4G service, and is currently planning to become the first commercial 5G operator in Africa. Due to the damages in the Libyan electricity and telecommunication infrastructures post the Libyan revolution in 2011, and due to the consequent power shortages, Libyana’s mobile network coverage has been adversely affected, leaving some areas in Libya with low mobile network coverage. However, Libyana is committed to resorting coverage to all affected areas.
Libyana’s 3SC Vision
Libyana aims at leading the digital market in Libya so as to develop the national economy. It has a vision called "3SC", that is to build a Smart Company, Smart Cities and Smart Country by 2020, by introducing disruptive digital services in the domains of e-health, e-management, smart traffic management, and traffic light management and more.
Libyana is committed to serving the Libyan community and has launched many projects including ‘Libyana Hands Project’, which provided support to blood banks and provided equipment to public hospitals, and ‘Libyana Giving Projects’ which provided support to refugees and people in need; especially during the holy month of Ramadan and in the beginning of school seasons. Support included food, school supplies, and monthly salaries for families in need. That’s in addition to its commitments to the maintenance of public service buildings such as schools, hospitals and clinics.
