Li (TV channel)
Li was a 24-hour Asian lifestyle high-definition television network in Malaysia and Singapore, and was officially launched on Tuesday 18 August 2009. Li airs lifestyle-related programmes such as food, home, wellness, travel and style.
The channel is owned by Li TV International Limited and operated by Li TV Asia Sdn Bhd, with its operating headquarters in Kuala Lumpur, Malaysia and regional operating offices in Singapore and Hong Kong.
The channel is not available in the Philippines, but once available in Vietnam by the CEC cable company CEC went merged with VTC and made the channel ceased available in Vietnam.
Star Publications Sdn Bhd acts as the airtime sales agent for the channel. Hence, the channel's schedule appears on The Star's TV guide.
Li TV stopped broadcasting on 7 October 2017 due to losses incurred and headwinds in the media industry. It has reported losses of US$1.62 million for the financial year ended last day 2017.Programming
The channels airs international content, as well as Asia content.
Li will feature six content belts:
- Li Ultimate - prime time programmes
- Li Body - wellness programmes
- Li Savour - food programmes
- Li East - Asian programmes
- Li Chic - style programmes
- Li Space - home programmes
