Lee Labrada is a former IFBB professional bodybuilder, published author and current CEO of Labrada Nutrition. Labrada was inducted into the IFBB Hall of Fame in 2004. He spent his childhood growing up in Chicago, Illinois, and Jacksonville, Florida. Labrada holds 22 professional bodybuilding titles, including the IFBB Mr. Universe. He is one of the few pro bodybuilders in history to consistently have placed in the top four at Mr. Olympia for seven consecutive years. He also placed second in 1989 and 1990. He has appeared on the covers of more than 100 bodybuilding and fitness magazines and has been featured on CNBC, FOX, NBC, ABC, CBS, CNN and ESPN as a fitness and nutrition expert. Labrada's desire to help others reach their health and nutrition goals inspired him to found Labrada Nutrition in 1995, and create his line of award-winning sports nutrition and supplement products. Equally successful in business as he is in the gym, Labrada led Labrada Nutrition to become one of the fastest-growing privately held companies in the U.S.—earning Inc. 500 status—in only 6 years. In 2002, Labrada was appointed the first Fitness Czar for the City of Houston by Mayor Lee Brown, where he helped launch "Get Lean Houston!", a health and fitness initiative designed to get the city's residents into better shape. Labrada embarked on a massive public relations campaign that led to national TV appearances on CNBC, FOX, NBC, ABC, CBS, ESPN, and CNN's Crossfire. Labrada is credited with helping Houstonians shed the title of the "Fattest City in America" in 2003. Labrada appeared on MSNBC's Today Show with Matt Lauer when the announcement was made. In 2004, Labrada was inducted into the IFBB Pro-Bodybuilding Hall of Fame. In 2005, Labrada's nutrition and exercise book, The Lean Body Promise, was published by Harper Collins. It became a Barnes & Noble.com Best Seller. Labrada brings real-life experience to the nutrition and exercise techniques presented in his book, which speaks to anyone interested in making positive physical changes in their body. In 2004 and 2008, Labrada was a finalist in the Ernst and Young Entrepreneur of the Year competition. In 2018, Labrada released a CD called "Eternity", showing off his talent and passion for music, especially the guitar. Labrada owns a large collection of guitars that he has collected over the years and music has continued to be an inspiration for him. Labrada attended Northwestern University and holds a bachelor's degree in Civil Engineering from the University of Houston. He lives in Houston, Texas with his wife Robin and three sons, Hunter, Blade and Pierce.
