Led Zeppelin guitarist and producer of the DVD, Jimmy Page, commenced work on the project in the early 2000s. While fans had been trading poor quality versions of Led Zeppelin video material for years, this was the first official archival video release to contain any footage of the band playing live. In an interview he gave after the release of the DVD, Page explained the impetus behind the project:
The reason for was that there was no visual material that was out there really. The studio albums had been put out in many different shapes and forms, but this was something that was sorely missing because Zeppelin built its material on live performances. So that had to be done.
The idea for a live chronology had, however, dated back some time before this, according to singer Robert Plant in 2003:
The idea of creating a Led Zeppelin collage has been in the works for... fifteen years. We just didn't really have the time to put it together as a project because there was so much concentrated work that was required. So, as we all finished our individual projects, Jimmy Page took the helm along with some technical guys and this is what we've got.
For the DVD, Page collaborated with music producer Kevin Shirley, with whom Page worked when he was performing with The Black Crowes. Shirley recalled:
I produced the Black Crowes, and Jimmy joined them for a run of live dates in 1999. I saw the show in New York, and then I went to California and recorded the shows, took the tapes away, and fixed them up a little and mixed them. I did Live at the Greek without any input from anyone, as it wasn't originally going to be an official release. But I think everyone was impressed with it; certainly Jimmy said he was. Then, when Jimmy decided to do a new DVD, he started looking for someone familiar with the modern applications necessary for surround sound mixing. If you listen to the Royal Albert Hall opening in 5.1, you can see Jimmy had this audio concept really early on of giving people a sense of the band going onstage and the audience swells around you. We had a meeting to discuss the requirements needed for the DVD project audio, and afterward, he asked if I would be interested in ‘helping’ him.
Page, with Shirley and the producer and creative directorDick Carruthers, worked for the best part of a year to research, compile, load, mix and present the material. Much of the footage which was included on the DVD was painstakingly restored for several months, before being mixed at Sarm West Studios in London. In all, 132 cans of film and two sets of two-inch video tape were examined for the project. In order to view material on the two-inch Quadruplex videotapes, a suitable playback machine had to be located. A working Quadruplex machine was finally found in Singapore. Some of the video tapes suffered from a common fault called sticky-shed syndrome where the bonding agent holding the magnetic particles to the tape backing decomposes to the point where the oxide is scraped off during playback. The tapes consequently had to be restored by baking them in ovens at 55 °C for three weeks in order for them to be played back. The audio portions were digitally remixed for stereo and 5.1 surround mixes.
Critical reception
Upon its release the DVD received positive reviews. Michael Azerrad of Rolling Stone magazine gave the DVD four stars, describing it as the "Holy Grail of heavy metal" and "one of the best rock documentaries ever made."
Commercial performance
The RIAA certified Led Zeppelin DVD at 13 times multi-platinum. According to the BBC, the DVD broke all sales records for a music video, nearly three times as many in the first week of sales as the previous record holder. It was, for three years, the highest selling music DVD in America.
