Laser Corporation


LASER Corporation is an Australian vendor of consumer electronics that specializes in IT and consumer electronics solutions. Headquartered in North Ryde, NSW, Australia, it sells various consumer and commercial product lines. Laser also operates in New Zealand. Laser's Shenzhen office conducts factory inspection, pre-shipment inspection, quality compliance.
Their brands: Laser, Precision, Navig8r, IRange, Connect, V-Fitness, Pet4Tech Pause and some customer's OEM brands.
Their major customers are retailers in Australia and New Zealand: Big W, Harvey Norman, JB HiFi, The Good Guys, Aldi, The Warehouse Group, Target
In 2015 Laser has partnered with Qualcomm AllPlay and Spotify to create a Wifi Multi-room system.

History

1987- LASER started out in a Surry Hills corner computer store at 69-81 Wentworth Ave,.
1990- LASER started importing computer accessories from Taiwan. Wholesaling the products to resellers.
1994- LASER bought first commercial warehouse and moved to Unit 6, 119 Mcvoy Street, Alexandria.
1998- LASER bought second warehouse : Unit 7, 119 Mcvoy Street, Alexandria.
2000- LASER expanded to their third warehouse and moved to : Unit 1, 6-8 Byfield Street, North Ryde, NSW, Australia.
2001- LASER opened China office located at CBD of Shenzhen.
2003 - LASER appointed Ingram Micro as distributor
2006- LASER brought out PND branded Navig8r.
2008 - Synnex teamed up with Laser.
2010- LASER launched multi-region DVD and Blu-ray players, since Laser has got over 60% market share for both products in Australia.
2011- LASER brought out and
2012- LASER introduced eTouch
2013- LASER won Supplier of the Year for Big W
2014- LASER expended to
2014- LASER set up online offering refurbished, re-packed and even some new items with heavy discount.
2015 -LASER brought out smart TV box
2015 -LASER brought out full range
2015- Dicker Data to distribute full range of Laser products.
2015- LASER brought out first Smart Home product -
2016- LASER launched
2016- LASER introduced in
2016- LASER introduced , passing the saving to customers' who order before stock hits to retailer stores
2016 -LASER partner with
2017 - Laser ran " Win a Mini Cooper" promotion for customers bought Laser products
2017 - Laser Android Tablets got Google certified
2017- Laser launched , B2C shopping site
2018- Laser launched full range cables, in ConnectCable brand,
2018 - Laser launched Smart Home and Pet product catageries
2018 - Laser implemented Oracle Netsuite cloud base ERP system, replaced SAP
2019 - Laser launched Smart full devices with Google Home and Alexa. Connect Smart Home brand items available in all Harvey Norman stores http://www.connectsmarthome.com.au/
2020~ Laser become Australian Trusted Trader