Originally from Otahuhu where he played rugby union, Todd later joined the Parnell club and from here made the Auckland side. He did not make the All Blacks but this was due to the tremendous talent in front of him and he was still regarded as being a special player in the Auckland scene. He was selected for the North Island in 1907 but did not play due to, along with eleven other players, refusing to sign a declaration that they would remain amateur players. He was picked for the professional All Blacks1907–1908 rugby tour of Great Britain and Australia and subsequently, like all members of the tour, received a life ban from the New Zealand Rugby Union. Todd had been involved in organising the tour and served on the Management Committee. During the tour he excelled at the game of rugby league, playing in four Test matches, and scoring eight tries in all games. He was one of five players who opted to stay in Great Britain at the tour's end.
In 1928 he became the team manager at Salford, achieving legendary status. Salford were close to folding when he joined but his management turned them into a formidable and successful team. During the 1930s Salford won three League Championships, five Lancashire League Championships, four Lancashire Cups, and was the coach in Salford's 7-4 victory over Barrow in the 1938Challenge Cup Final during the 1937–38 season at Wembley Stadium, London, in front of a crowd of 51,243.. He stayed at Salford until August 1940 when club directors decided not to renew his contract whilst the country was at war with Germany. In 1933, as well his work at Salford, he became the Rugby League commentator for BBC Radio. "Mr Lance B. Todd presents running commentary on....." the rugby league game of the day was very common in the Radio listings during the 1930s.
Death
Todd died on 14 November 1942, in a motor accident. An inquest into his death determined a verdict of "accidental death". During World War II Todd was serving as a commandant to the Salford section of the Home Guard but it would be on a return home from duty in Oldham that the accident happened. A car he was driving swerved to avoid a collision with a tram, but crashed into a lampost. Todd died along with his colleague Colonel Frank Sewell in the front passenger seat. Two passengers in the rear seats of the car survived. Todd is buried in Wigan cemetery.
Legacy
For his work as a manager and as a radio commentator resulted in the Lance Todd Trophy being named after him. This trophy is awarded to the man of the match in the Challenge Cup Final. In 2007 Todd was inducted as one of the New Zealand Rugby League's inaugural "Legends of League".