Kalyan Jewellers is an Indian jewellery showroom chain. From a single showroom, single city presence, today, Kalyan Jewellers is present across all major cities in the country and also has a presence in West Asia with over 8000 employees worldwide.
History & Evolution
Kalyan Jewellers was founded by T. S. Kalyanaraman, who opened the first jewellery showroom in 1993 in Thrissur, Kerala, India with an initial capital of. Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. The company also has strong roots in the textile trading, distribution and wholesale business. Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed Amitabh Bachchan as their first National Brand Ambassador. In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE. Since then it has grown to operate 37 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 140 showrooms, of which 107 are in India. The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 650 ‘My Kalyan’ outlets in India.
Brand ambassadors
In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and Jaya Bachchan are the Global brand ambassadors while their daughter Shweta Bachchan Nanda is the celebrity influencer. Later, Katrina Kaif was also roped in to endorse the brand globally in April 2018. Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana, Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu. In the past, Kalyan Jewellers has been represented by Bollywood celebrities like Sushmita Sen, Aishwarya Rai and Sonam Kapoor. Shah Rukh Khan has represented Kalyan Jewellers in the Middle East. Aishwarya Rai Bachchan was paid per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around Recently Kalyan Jewellers has signed a number of regional brand ambassadors like Pooja Sawant in Maharashtra, Kinjal Rajpriya in Gujarat, Wamiqa Gabbi in Punjab and Ritabhari Chakraborty in West Bengal. Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors in Sub brands like Laya and Apoorva.
