KVEG


KVEG is a Rhythmic Contemporary Hit Radio station serving the Las Vegas area. The Kemp Broadcasting outlet operates at 97.5 MHz with an ERP of 100 kW and is licensed to Mesquite, Nevada. Its studios are located on the south end of the Las Vegas Strip, making it one of few media outlets located here, and its transmitter site is based near Moapa Valley.

History

KVEG originally signed on the air in 2001 as a Mainstream Urban outlet targeting the African-American audience. But by 2002 they would shift to a Rhythmic Contemporary Hits direction by adding Rhythmic Pop and Dance product competing with KLUC and KVGS. After KVGS switched to Urban Contemporary in late 2002, KVEG gained more competition from KWID but was shortlived; it later on gained competition as well from rhythmic adult stations KPLV and KOAS.
By 2008, KVEG began to top KLUC after the latter started to shift towards mainstream. It went back to leaning to a more Hip Hop & R&B format by 2011, occasionally adding a crossover pop hit. However as of 2013 they have moved back towards the center by concentrating on current Rhythmic product. Under its current format, KVEG has remained consistent with the format unlike its current and former competitors.
KVEG was once the call letters of AM 1400 during the 1980s.