KTXA


KTXA, virtual channel 21, is an independent television station licensed to Fort Worth, Texas, United States and serving the Dallas–Fort Worth Metroplex. The station is owned by the CBS Television Stations subsidiary of ViacomCBS, as part of a duopoly with CBS owned-and-operated station KTVT, also licensed to Fort Worth.
The two stations share primary studio facilities on Bridge Street, east of downtown Fort Worth, and advertising sales offices at CBS Tower on North Central Expressway in Dallas; KTXA's transmitter is located on Tar Road in Cedar Hill, just south of the Dallas–Ellis county line. There is no separate website for KTXA; instead, it is integrated with that of sister station KTVT.

History

Prior history of UHF channel 21 in Fort Worth

The UHF channel 21 allocation in the Dallas–Fort Worth market was originally occupied by KFWT, an independent station licensed to Fort Worth that signed on the air on September 14, 1967. Owned by W. C. Windsor's Trinity Broadcasting Company alongside KFWT-FM 102.1, the station was the first of three new UHF independents in six months in the Metroplex. Within two years, however, the station had gone silent for financial reasons. No buyer was ever found, and Trinity declared bankruptcy in March 1970, with the channel 21 equipment repossessed.

Launch

KTXA first signed on the air January 4, 1981; originally operating as an independent station, it was founded by Grant Broadcasting. The station's original studio facilities were located on Randol Mill Road, adjacent to Six Flags Over Texas and now-defunct Arlington Stadium in Arlington. It ran a general entertainment format of cartoons and sitcoms during the daytime hours, while at night it broadcast the over-the-air subscription television service ONTV, which required a set-top decoder and a subscription fee in order to receive the ONTV signal during programming hours. By 1983, it became a general entertainment station full-time, and added classic movies and off-network drama series.
Grant Broadcasting signed on a similarly formatted station, KTXH in Houston, in 1982. In 1984, both KTXA and KTXH were sold to Gulf Broadcasting, which itself was subsequently purchased by the Taft Television and Radio Company that same year.
From 1985 to 1989, KTXA operated the "Channel 21 Kids' Club"; in short promos that aired between cartoons, area children were encouraged to send off for a membership card that would entitle them to discounts at various local businesses and enable them to participate in on-air prize giveaways. They were blue on the front side and white on the back, with a "KTXA Channel 21 Kids' Club" logo appearing on the front in red and white along with the line "I turned 21". The hostess of these shorts, K.D. Fox, was later featured in many other local promotions for various businesses in the Dallas–Fort Worth area.
The station was unprofitable throughout the 1980s, but Taft kept strong programming on the station. In February 1987, Taft sold its independent stations—including KTXA—to the TVX Broadcast Group; the purchase was finalized on April 1, 1987. In 1989, Paramount Pictures purchased a minority stake in TVX; two years later on February 28, 1991, Paramount acquired the remaining interest in TVX and renamed the company Paramount Stations Group; KTXA adopted the on-air branding "Paramount 21" during this period. Viacom acquired the stations in 1994 as part of its purchase of Paramount Pictures. Around this time, the station moved its operations to the Paramount Building in the West End district of downtown Dallas.

UPN affiliation

On January 16, 1995, KTXA became a charter affiliate of the United Paramount Network ; correspondingly, it changed its branding to "UPN 21". After independent station KTVT affiliated with CBS in July 1995, it acquired various syndicated programs that it could not air due to its new network-heavy schedule. It became a UPN owned-and-operated station when Viacom acquired a 50% stake in the network from Chris-Craft Industries in 1996.
In the late 1990s, KTXA acquired more first-run syndicated talk and reality shows, while reducing the amount of sitcoms and cartoons on its schedule. Viacom purchased CBS in 2000, making channel 21 a sister station to its former rival KTVT, which CBS had purchased from Gaylord Broadcasting the previous year. KTXA's operations moved from the Paramount Building and were integrated with KTVT at its Bridge Street studios in Fort Worth.
For a brief period in the early 2000s, KTXA served as the de facto UPN affiliate for the Waco–Killeen–Temple television market when former affiliate KAKW became a Univision owned-and-operated station for both that market and the nearby Austin market. KTXA, KTVT and the other Viacom Television Stations Group properties were spun off to CBS Corporation after National Amusements decided to split Viacom and CBS into separate companies in December 2005.

Return to independence

On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW. Former WB affiliate KDAF was named as the market's CW affiliate by way of owner Tribune Broadcasting's multi-station deal with the network, and independent station KDFI was named as Dallas's MyNetworkTV station through its ownership by that network's original co-parent, Fox Television Stations. By default, CBS opted to run KTXA as an independent station.
The station's new branding was announced in two phases, starting with the introduction of the "TXA 21" name on May 5, 2006. KTXA then launched a promotional ad campaign called "What Could it Mean?", in which a distinctive star-shaped logo appeared on buildings, sidewalks and billboards around the Metroplex. The new KTXA logo was unveiled on July 4. The station's website also revealed that the station planned to begin carrying high school football games from North Texas area teams that fall. KTXA became an independent station on September 16, 2006, the day after UPN ceased operations; this made it the third independent station to be owned by CBS, alongside KCAL-TV in Los Angeles and another former UPN outlet, WSBK-TV in Boston.
KTXA is the only station among the six that were originally owned by Paramount Stations Group that remains owned by CBS; the others were sold off between 1994 and 2001 and are now owned either by Fox Corporation or the Sinclair Broadcast Group. With KTXA reverting to independent status, the station had automatically gained a competitor in KFWD, which had become an English language independent in January 2002 after losing its Telemundo affiliation to newfound O&O KXTX-TV ; this lasted until August 1, 2012 when channel 52 became an affiliate of the Spanish-language network MundoFox. On October 31, 2013, Greenville-licensed KTXD-TV became a full-time independent after dropping its secondary affiliation with classic television network MeTV. As of March 7, 2018, KTXA reverted to become the only general entertainment independent station in the Dallas–Fort Worth market after KTXD was sold to Cunningham Broadcasting, a partner company of Sinclair Broadcast Group, and switched to the affiliate Stadium.
On August 26, 2013, KTVT/KTXA moved its Dallas business operations to a redeveloped office building at 12001 North Central Expressway. The office tower that the stations began occupying—where KTVT's Dallas newsroom and the advertising sales offices for the duopoly occupy the top floor—was renamed CBS Tower. The station's primary studio facilities, and other technical and business operations remain at the Bridge Street facility in east Fort Worth; the former Dallas offices on North Central were purchased by Avial Hotels in November 2015, which intended to redevelop the building as a hotel.
In the fall of 2016, the station began showing the Go Time syndicated E/I block.
In November 2018, KTXA rebranded as "Texas 21" with a new interstate shaped logo still utilizing the 'star 21' logo as before.
On December 4, 2019, CBS Corporation and Viacom remerged into ViacomCBS.

Digital television

Digital channels

The station's digital signal is multiplexed:
ChannelVideoAspectPSIP Short NameProgramming
21.11080iKTXA-DTMain KTXA programming
21.2480iMeTVMeTV
21.3480iThisTVThis TV
21.4480iCircleCircle
21.5480iHSNHSN

On December 18, 2013, KTXA announced that it would begin carrying MeTV on digital subchannel 21.2; the network moved to 21.2 on December 23, replacing original Dallas affiliate KTXD-TV ; At the time this made KTXA the first television station owned by CBS to carry a major subchannel network.

Analog-to-digital conversion

KTXA began transmitting a digital television signal on UHF channel 18 on October 16, 2000. The station shut down its analog signal, over UHF channel 21, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal remained on its pre-transition UHF channel 18, using PSIP to display KTXA's virtual channel as 21 on digital television receivers. KTXA was granted permission to move its digital signal from channel 18 to channel 19 in response to its 2008 application. However, to accommodate co-owned KTVT's move back to channel 19 on August 4, 2009, KTXA moved back to channel 18. Prior to August 4, KTXA simulcast KTVT's programming on 21.2.
On September 10, 2009, the FCC issued a Report & Order approving KTXA's channel change from channel 18 to channel 29. On October 21, 2009, KTXA filed a minor change application for their new channel 29 allotment, which the FCC granted them a construction permit on November 19, 2009. On January 20, 2011, KTXA commenced operations on channel 29, and ceased operations on channel 18 the following day.

Programming

programs broadcast by KTXA as of 2019 include The People's Court, Right This Minute, Hot Bench, and Jeopardy!.
Occasionally as time permits, KTXA may air CBS network programs whenever KTVT is unable to, such as during the NFL preseason whenever KTVT is scheduled to air a Dallas Cowboys preseason game. KTXA may also interrupt regularly scheduled programming to simulcast live breaking news coverage—including severe weather coverage—whether from KTVT or CBS News.
In 2011, KTXA became the Dallas-area "Love Network" station for the annual Jerry Lewis MDA Labor Day Telethon for the Muscular Dystrophy Association. The station's first telethon broadcast aired on September 4, 2011, which was also the first year of the telethon's scaled-down six-hour format. The telethon aired on the station until 2012, when it was renamed the MDA Show of Strength and shortened once again to four hours. The Show of Strength dropped its syndicated format in 2013, being restructured as a network telecast on ABC.
From 2013 to 2017, from Christmas Eve to Christmas night, KTXA aired its own localized version of the annual Yule Log special, simulcasting Christmas music from then-sister station 98.7 KLUV.

Sports programming

The station is the over-the-air broadcast outlet for the NBA's Dallas Mavericks and since 2010, Major League Baseball's Texas Rangers and the NHL's Dallas Stars. KTXA will broadcast 25 Rangers games each season through the 2014 season and has aired 17 Dallas Stars games annually since the 2010–11 season ; KTXA's Rangers telecasts are produced by Fox Sports Southwest and are syndicated to certain stations in the south-central U.S.. KTXA airs FC Dallas matches since 2015.
KTXA also serves as the over-the-air broadcaster of Dallas Cowboys regular season games broadcast by either ESPN or NFL Network, in order to satisfy NFL requirements that games be distributed on a broadcast television station in each team's local market for those who do not have access to those networks. KTXA also carried CBS coverage of the 2010 NCAA Basketball Tournament game between Baylor and Sam Houston State, while KTVT aired North Texas and Kansas State.
KTXA also broadcast college football games from SEC TV, as well as men's basketball games from the Big 12 Network, both of which are operated by ESPN Regional Television. SEC Football broadcasts ended after the 2013–2014 season due to the national launch of the cable-exclusive SEC Network in August 2014 as part of a 20-year agreement between the Southeastern Conference and ESPN.
In order to replace the SEC football broadcasts due to the SEC Network's national presence, KTXA began broadcasting Atlantic Coast Conference football and basketball from the ACC Network, a Raycom Sports-operated ad hoc syndicated sports package that began syndicating to 84% of all U.S. households, from 2014 to 2019.

Newscasts

On September 18, 2006, KTVT began producing a nightly primetime newscast for KTXA, titled TXA 21 News: First In Prime, running for two hours from 7:00 to 9:00 p.m. Similar to the format of Los Angeles sister station KCAL-TV's primetime newscasts, the newscasts were originally structured to feature different types of news stories partitioned within the block: the 7:00 p.m. half-hour focused mainly on local news headlines, the 7:30 half-hour focused on state and national news, and the 8:00 p.m. hour focused on general news stories. As the newscast aired during the first two hours of primetime, KTXA did not have any direct competition; but to an extent, the program could have been considered a competitor to the 9:00 p.m. newscasts on KDFW and KDAF. On September 24, 2007, KTVT began broadcasting its local newscasts in high definition; the KTXA newscasts were included in the upgrade.
Until September 2011, KTXA also carried the syndicated morning news program The Daily Buzz on weekdays. KTXA formerly produced local cut-ins featuring local news, weather and entertainment stories that appeared during the program, branded as Buzzed into DFW and anchored by Christina McLarty.
On September 12, 2011, KTXA reduced the newscast to an hour-long block consisting of a half-hour local newscast at 7:00 p.m. and a half-hour sports program at 7:30 p.m.. The evening newscast was cancelled outright on October 31, 2011, while its sports program was expanded and renamed The Fan Sports Show, which continued to be hosted by then-sports director Gina Miller. That would only last for three years with the final broadcast on Thursday, June 5, 2014. On Monday, June 9, Inside Edition would move into the 6:30 p.m. timeslot, with the Classic Western Hour. Because of this, KTXA is the only CBS-owned independent station without a news/sportscast but still owning rights to air the Texas Rangers, Dallas Stars, and Dallas Mavericks games along with high school and college football coverages.