On October 31, 1937, KTMS first signed on the air on 1220 AM, powered at 500 watts. It was founded by Santa Barbara News-Press publisher Thomas More Storke. KTMS was an NBC Blue Networkaffiliate, carrying its schedule of dramas, comedies, news, sports, game shows, soap operas, and big band broadcasts during the "Golden Age of Radio". Among the programs produced at the station was 1-2-5 Club, which debuted in 1937 and was hosted by disc jockey Bob Ruth for many years. In 1941, KTMS moved to them 1250 AM frequency, where it would stay for 57 years. The move was coupled with a power increase to 1,000 watts. When the Blue Network became ABC in 1945, KTMS maintained its affiliation, while also carrying shows from the Mutual Broadcasting System and the Don Lee Network. In 1965, KTMS acquired an FM radio station, KRCW, and renamed it KTMS-FM. At first, it mostly simulcast programs heard on 1250 AM but later became separately programmed with a beautiful music format. In 1985, it switched its call letters to KHTY and flipped to top 40. In January 1996, Engles Enterprises, Inc. purchased KTMS and KHTY for $2 million. Nearly three years later, in September 1998, the 1250 AM frequency on which KTMS aired was sold for $1.6 million to Smith Broadcasting Group, Inc., owner of the localABC television affiliate KEYT-TV. Smith immediately launched a competing news-only format on 1250 with new call letters KEYT to match its TV sister station. Meanwhile, the KTMS call sign and news/talk format moved to 990 AM. In 1997, KTMS was purchased by Clear Channel Communications. In January 2007, Clear Channel sold its six Santa Barbara stations, including KTMS, to Rincon Broadcasting LLC for $17.3 million. Rincon, a subsidiary of Ventura-based Point Broadcasting, officially took control of the cluster on January 16.
History of the 990 AM frequency in Santa Barbara
The original station on 990 AM signed on August 6, 1963 as KGUD and sported a country music format. In 1967, radio and television personalityDick Clark purchased the station and its FM counterpart. In September 1971, Clark sold KGUD-AM-FM to a group led by Harold S. Greenberg for $310,000. KGUD adopted the KTYD call letters in 1973 and began simulcasting the album-oriented rock format of its FM counterpart, then known as KTYD-FM, but briefly returned to country the following decade. Before becoming KTMS in 1998, KGUD attempted a number of formats, including religious programming, Broadway showtunes, and jazz, but none was successful.
General references
Sies, Luther F. Encyclopedia of American Radio 1920-1960. Jefferson, NC: McFarland, 2000.