KSPE


KSPE is a commercial radio station that is licensed to Ellwood, California, a district of Goleta in Santa Barbara County. It is owned by Rincon Broadcasting and broadcasts a classic regional Mexican music format. The KSPE studios and offices are on East Cota Street in Santa Barbara and the transmitter is located on West Camino Cielo in the Los Padres National Forest. While the station's effective radiated power is only 810 watts, the tower is in height above average terrain, making KSPE a Class B FM station covering the Santa Barbara radio market and parts of Ventura-Oxnard.

History

The station first signed on on April 6, 1989 as KCQR, an album-oriented rock station calling itself "94 Rock". It was owned by South West Broadcasting, Inc. In 1994, the station was sold to Spectacular Broadcasting, Inc. for $1.2 million. The following year, KCQR changed its call sign to KSPE-FM to match that of co-owned station KSPE in Santa Barbara and began simulcasting the AM's regional Mexican music format, with both stations branded "La Musical".
In October 1998, Spectacular sold KSPE-FM and its AM counterpart to Jacor Communications for $4.6 million. The AM station switched its call letters to KBKO, while KSPE-FM was separately programmed as "La Preciosa", playing regional Mexican oldies.
On January 11, 2007, Clear Channel sold all of its radio stations in Santa Barbara, including KSPE-FM, to Rincon Broadcasting for $17.3 million.
KSPE-FM changed call letters in 2010, first to KIST-FM on July 19, then to KFYZ on September 10. The Spanish oldies format remained until December 21, 2010, when the station flipped to top 40 with the branding "Z94.5".
In September 2017, the station reverted to its previous classic regional Mexican format, this time with the call letters KSPE and branded as "La Musical".