In 1961, the station originally signed on the air as KAJC-FM. The station's original city of license was Alvin, Texas, and it was powered at only 3,200 watts, a fraction of its output today. The studios and transmitter were also located in Alvin. At a time when FM typically aired beautiful music or classical music, it was the first FM station in the Houston area to broadcast adult contemporary music and hourly news. In 1962 and 1963 it became the first FM station in Texas to win major news awards from the UPI Texas Broadcasters' Association, including story of the year and best news coverage in population class.
KMSC
In 1964, the station was sold, changing its call sign to KMSC. The city of license was moved to Clear Lake City on Galveston Bay. The power was increased to 100,000 watts, greatly expanding the station's coverage of Greater Houston. Styled as the "Voice of the Manned Spacecraft Center", KMSC broadcast news about the space program and easy listening music. Later, the station call letters changed to KLYX or "Clicks," while continuing to play easy listening music.
All-News KLYX
In 1975, it became a network affiliate of new NBC News and Information Service. NBC provided 24 hours a day of all-news radio programming, with some local news inserts from KLYX. NIS aired on 102.1 from 1975 to the end of the service in early 1977. KLYX's local news inserts originated from new studios in Houston. The station was permitted to bypass one of the FCC rules, known as the "Arizona Waiver." It was named after a Glendale, Arizona station, owned by the Arizona Broadcasting Corporation. Back when the main studio of a station had to be inside the city of license, the Arizona Waiver gave stations an out. It allowed a station to air its recorded, non-network shows from an 'auxiliary' studio while its live local public affairs shows would air from a city of license studio. This worked well with the easy listening format, as 94% of the station was recorded music and commercials. The 6% news and non entertainment items could originate from the main studio. This was expanded to let the station broadcast its local and non network shows from the Clear Lake studios. In 1979, the community of Clear Lake City, Texas, was annexed by Houston. That meant Houston became KLYX's city of license. In 1982, the transmitter was moved from downtown Houston to the new shared tower at Missouri City.
KMJQ
The station was relaunched in 1977 as KMJQ, and became Houston's first FM CHR/UC hybrid formatted station. KMJQ's slogan became "The New Majic 102 FM, where the music is the Majic!" And it went on to obtain high listenership among African American audiences, as well as a diverse audience. KMJQ was sold by Keymarket Media to the San Diego-based Noble Media in 1988. It became co-owned with KYOK months later, which transitioned from an R&B/soul music station to a hip hop music format as "The New YO! 1590 Raps!" in the early 1990s. In the early 1990s, KMJQ changed its branding to "Majic 102 Jams!" or just simply "102 Jams!". Some Reggae was played in rotation during the transition, along with R&B, soul, urban gospel, new jack swing, jazz, funk music and hip-hop. It got some competition from 98.5 KHYS in the mid-1980s. But in 1991, KMJQ gained fierce competition from 97.9 KBXX upon that station's launch. KBXX, then a rhythmic contemporary station, quickly emerged as KMJQ's prime competitor for their mutual targeted audience demographic. The battle over the coveted 18-34 "urban" listening audience continued for three years, affecting KMJQ's dominanc, as it fell behind KBXX and dropped in the ratings.
Ownership Changes
The rivalry between KMJQ and KBXX ended in 1994, when KBXX was sold to Clear Channel Communications and a short time later bought KMJQ in 1995 from Noble Media, separating it from longtime partner 1590 KYOK. That year, KMJQ modified its format to Urban Adult Contemporary and returned the "Majic 102 FM" brand to the station. From then on, the station focused more on R&B, classic soul and Quiet Storm music only, while co-owned KBXX focused on younger listeners. In 2000, when Clear Channel bought out several other radio corporations, KMJQ and KBXX were spun off to the Washington, D.C.-based, black-owned Radio One. Also in 2000, KMJQ became the Houston affiliate of the nationally syndicated "Tom Joyner Morning Show". In 2003, the station rebranded as "Majic 102.1, Houston's R&B Leader" to avoid frequency confusion with Beaumont, Texas Urban radio station KTCX "Magic 102.5", although longtime listeners still refer to the station as "Majic 102" based on heritage. For a brief period in 2008, the station carried Mo'Nique in the Afternoon through Radio One's syndicated division. In 2011, when KROI dropped its five-year urban gospel format for an all-news radio format, KMJQ added a digital subchannel to carry that previous format now known as "Praise Houston."
