The station first signed on January 4, 1972 as KOVA. It was owned by Fred Hall and played a variety of big band, adult standards, and classical music, together forming a radio format described as "Good Music". The station also aired reruns of old radio shows such as Jack Benny, The Lone Ranger, and The Shadow. In March 1979, Hall sold KOVA to Frank Spencer for $375,000.
KMYX — "K-Mix 106"
New station general manager and longtime Ventura County broadcaster Michael R. Thomas enacted sweeping changes. Initially, Thomas switched KOVA to an easy listening format after KACY-FM dropped it in favor of top 40 as KCAQ. That format was short-lived, however, as he flipped the station to an urban contemporary format branded "K-Mix 106" on January 24, 1984, adopting new call lettersKMYX. K-Mix was programmed by Howard Thomas, son of the station's GM. The elder Thomas purchased the station from Spencer in 1986. In the Arbitron Spring 1987 ratings report, KMYX landed in a three-way tie for first place in the Oxnard-Ventura market with KCAQ and regional Mexican outlet KOXR overall, beating Q105 among adults 18-34. As the 1980s drew to a close, so did the K-Mix 106 era. Howard Thomas died in an automobile accident in Los Angeles in August 1988. Michael Thomas assumed programming duties, changing KMYX's format to country music in March 1989 with on-air talent that included local radio veterans K.M. "The Rebel" Richards, Bob Stevens, and Steve Carr. Taking over as GM was Pat Finn, who would also host the 1990 revival of The Joker's Wild. The country format only lasted several months.
KKUR/KTND/KKBE
On November 8, 1989, Thomas sold KMYX to Los Angeles-based ownership group Eric/Chandler Communications of Ventura, Inc., who changed the call letters to KKUR and the format to hot adult contemporary. That group sold the station in September 1992 to Buena Ventura Inc., headed by George Duncan and Ronald Greenberg, for $725,000 — less than half the 1989 purchase price of $1.8 million. In March 1994, KKUR flipped to country as KTND, "Thunder 105.5". In December 1996, Gold Coast Broadcasting purchased KTND and AM sister station KXSP for $2 million. The new owner adopted a soft adult contemporary format branded "The Breeze" with new call letters KKBE.
KFYV — "Live 105-5"
In 2003, KKBE was relaunched as KFYV, a contemporary hit radio station branded "Live 105-5", under the guidance of program director and morning personality Mark Elliott. Elliott, a veteran of the Oxnard-Ventura radio market, joined Gold Coast Broadcasting as the Director of Programming and Broadcast Operations after leaving Cumulus Media-owned station KBBY-FM. Syndicated programming on KFYV includes On Air with Ryan Seacrest weekday middays and American Top 40, also hosted by Ryan Seacrest, on weekends.
