Judy A. Smith is an Americancrisis manager, lawyer, author, and television producer. She is known as the founder, president, and CEO of the crisis management firm Smith & Company. Her work in crisis management is the inspiration for the ABC television series Scandal.
After leaving the White House staff, Smith started Smith & Company, a consulting firm specializing in crisis management and media relations. Her firm has advised such notable clients as Monica Lewinsky, actor Wesley Snipes, NFL quarterback Michael Vick and Sony Pictures Entertainment after their 2014 cyber attack. In addition to her work as a communications advisor, Smith also serves as a counselor to Fortune 500 corporations and has provided strategic advice on a variety of corporate communications issues. She has assisted leading companies such as Nextel, United Healthcare, Wal-Mart, Radio-One, Union Pacific, Waste Management Corporation, and American International Group, Inc..
Television
After her work for President Bush, Smith worked for NBC as vice president of communications, where she was responsible for news, sports and entertainment shows. In 2009, Smith was introduced to Shonda Rhimes, creator of the TV series Grey's Anatomy, and her partner Betsy Beers, a co-executive producer. That meeting was scheduled for less than half an hour but went on for more than three, resulting in development of the political-thriller television series Scandal, which is inspired by Smith's professional background in public relations and crisis management work in Washington D.C., Smith serves as co-executive producer and technical advisor for the show.
Author
Smith writes blogs for the Huffington Post and ABC television. Her blog, titled Ask Judy, is a feature of the Huffington Post, where she is listed among the Black Voices. In tandem with her role at ABC, she writes a blog titled What Would Judy Do? for each episode of the television series Scandal. Smith's first book, Good Self, Bad Self, was released on April 3, 2012 to generally good reviews. Kirkus Reviews summarized a review by stating, "Smith provides a good overview of how to identify and curtail egregious behavior, with just enough celebrity misbehavior to hold the reader's attention." Publishers Weekly was less enthusiastic, concluding that her "approach feels unwieldy and better suited to accompany her services as a crisis manager than as a do-it-yourself program". She has received numerous communications and leadership awards and is active in community service.
Published works
Smith, Judy. Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets, Free Press, 288 pages.
Smith, Judy. Good Self, Bad Self: How to Bounce Back from a Personal Crisis, Free Press, 272 pages.