Joyalukkas


Joyalukkas is an ISO certified Indian jewellery group based in Thrissur, Kerala and Dubai, UAE. The company is named after Joy Alukkas, the company's chairman and founder. Joyalukkas group has 160 showrooms across the globe.

History

Joy Alukkas was born in Thrissur, Kerala, on 29 October 1956. His father, Varghese Alukkas was a renowned jeweller and started his first jewellery showroom in 1956. Following in his father's footsteps, Joy Alukkas opened his inaugural jewellery showroom in Abu Dhabi, UAE, in 1987, and subsequent branches in Dubai, Sharjah, Al Ain and Ras Al-Khaimah, under the group Alukkas Jewellery. In 2001, the group bifurcated from the parent company and Joyalukkas Jewellery came into existence. The group has two headquarters – one in Thrissur, Kerala and one in Dubai, UAE.

About Founder

Joy Alukkas is the chairman and managing director of Joyalukkas Jewellery, founded in 1987, with 160 jewellery showrooms spread across 11 countries. After making a prominent mark in the jewellery industry, Joy Alukkas expanded into exchange, real estate, fashion and silk sectors. His family is also considered as 3rd wealthiest and powerful family in South India.
In 2018, Forbes Middle East ranked Joy Alukkas among the Top Indian Leaders in the region. He received the Dubai Quality Appreciation Award from H.H. Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai and the ‘Business Excellence Award’ from H.H. Sheikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Culture, Youth and Social Development. As of 2018, his total net worth was estimated at US$2 billion by Forbes.

Associations

Forevermark, the diamond brand from the group of De Beers is associated with the group of Joyalukkas.

Awards

Joyalukkas group is the 'Superbrand' award winner of United Arab Emirates for 7 years in a row. The award of Superbrands is organised by Superbrands, United Arab Emirates.
In 2019, Joyalukkas won the Best Indian Diamond Retailer of the Year Award at the Retail Jeweller Middle East innovation Awards 2019.

Brand Ambassadors

Early in the morning of Friday 25 August 2017, Joyalukkas's Forest Gate branch was breached and thieves made away with £1.8 million worth of jewellery.