José Antonio Fernández Carbajal


José Antonio Fernández Carbajal is a Mexican businessman. He is the chairman and CEO of FEMSA, the largest beverage company in Latin America. As a child, he picked up the nickname "the Devil Fernández", which is still in use in the media.
Fernández received a bachelor's degree in industrial engineering from the Monterrey Institute of Technology and Higher Studies in 1976 and an MBA from ITESM's EGADE Business School in 1979.
In 1987 he joined FEMSA, the holding company of Cuauhtémoc Moctezuma Brewery, became its CEO in 1995, and in 2001 became Chairman of the board of directors.
Fernández joined the board of directors of ITESM in 1995, and was chosen as the Chairman in 2012.
Fernández also serves on the board of directors of Coca-Cola FEMSA.