Joi is a Britishalternativedub/dance musicDJ team of Bangladeshi origin, originally composed of brothers Farook and Haroon Shamsher. Haroon died on 8 July 1999, and the remaining brother has continued Joi alone.
Background
Joi were brothers Farook and Haroon Shamsher, born in Bradford, West Yorkshire, England and brought up in the East End of London to a Bangladeshi father and an Indian mother. Their passion for music developed at a young age as their father was a professional flautist who had a shop in Brick Lane selling saris and musical instruments he imported from India. He also had Hindi, Indian classical and traditional Bengali music records, and ran a traditional music shop. Their father would organise sessions and record with Baul artists, and sell the tapes. Farook and Haroon grew up watching Indian musicians record in a makeshift studio in their father's retail store. They grew up listening to people such as Nusrat Fateh Ali Khan, and were influenced by reggae, hip hop and soul. They fused Indian and Pakistani rhythms with modern dance grooves. Joi was formed, originally working under the banners 'League Of Joi Bangla Youth Organisation' and 'Joi Bangla', a collective set up in 1983 to promote Bengali culture to children in their local East London area. They started out in the context of community work and events and subsequently became active members of a growing Asian dance scene in England. Out of this a Bengali youth movement came the Joi Bangla sound system formed by Farook and Haroon Shamsher, fusing Asian influences with Western beats and fusing the sounds of traditional Bengali music with hip hop and contemporary dance styles. They spun records in local youth clubs around the Brick Lane area of London. In 1983, they mixed these elements together and began DJing at clubs as the Joi Bangla Sound System, before becoming the more dance-oriented Joi six years later, bolstered by Arts Council funding and aiming to promote Bengali youth culture. After 10 years as club DJs, the pair began recording their own material in their father's studio. In July 1999, Farook told The Independent, "We're about politics, race, religion, and music all-in-one".
Recording
In 1988, Joi's white label single "Taj Ma House" was released and they began introducing their own material into Joi Bangla sets. In 1992, they released their debut single "Desert Storm, which was named single of the week in NME. In 1993, they set up the Joi club night in London. In 1994, they appointed Charles Cosh as their manager. In 1996, they released the Bangladesh EP on Nation Records and performed at that year's World of Music, Arts and Dance festival, where they caught the attention of Peter Gabriel and subsequently signed to his Real World label the following year. They remixed "Sweet Pain", a track by Nusrat Fateh Ali Khan, for inclusion on the Star Rise tribute album in 1997. They released the limited-edition single "Fingers" in December 1998. A Justin Robertson remix was popular on the club scene and paved the way for the follow-up, "Asian Vibes", issued in 1999. The debut album One and One Is One was released in March 1999. On 8 July 1999, Haroon died unexpectedly of a heart-attack at the age of 34. He succumbed to heart failure after a week-long illness and suffered a heart attack during a hospital examination. Despite being ill, he had performed the night before. Two months before his death, Haroon visited Bangladesh for a month and made a series of field recordings which Farook used as the basis for We Are Three, which was released in October 2001. In January 2007, Joi's third album Without Zero was released.
Performance
In between working in the studio, Joi had been taking their sound system to clubs around London, as well as supporting Spiritualised on their '98 British tour. Their sound system helped promote their fusion ethic regardless of trends within the music industry. Over the years the duo worked with various other artists and DJs, including Asian Dub Foundation, Athletico, Mixmaster Morris, Plaid and Spring Heel Jack. The Joi Sound System have played at clubs and gigs, including The End, The Complex, Return To The Source, and the Ministry of Sound. By 1998, Joi had performed at over 1,500 gigs as a sound system. They developed a live act and put on a full live show with the addition of the vocalist Susheela Raman, the guitarist Vik Sharma and the percussionist Bongo Paul. They used traditional instruments like tabla, sitar and flute on top of driving techno rhythms. They performed at Tribal Gathering, Whirl-Y-Gig, World of Music, Arts and Dance, Big Chill, Wembley Conference Centre, Swaraj as well as others around Europe taking them as far afield as Bucharest, Rome, Madrid and Geneva. They also performed live radio sessions with Andy Kershaw, XFM and Greater London Radio. Joi is co-managed by Charles Cosh and Ben Batson of London-based Molosha Management Ltd. Sam Kirby of New York-based Evolution Talent Agency handles its bookings.
Legacy
On 15 June 2017, the British Plaque Trust honoured Haroon Shamsher by unveiling a Blue Plaque in Brick Lane, where he lived with his family.
