Joseph Trevor Wicks , is a British fitness coach, TV presenter and author. His fitness method uses short intense High Intensity Interval Training workouts. Starting off by posting 15-second recipe videos on social media, Wicks grew his brand to become one of the most followed fitness accounts on Instagram and YouTube. His first published cookbook Lean in 15: 15-minute meals was a best-seller in 2015, having sold over 900,000 copies. He has created a "90 Day Plan" with workouts and meals with tailored portions to the individual. During the coronavirus pandemic lockdown in 2020, he began "PE With Joe" on YouTube to try to help children stay active; this livestream had a wide impact and was viewed by over a million users worldwide. The first stream occurred on 23 March and ended almost four months later; on 22 July. He is a Channel 4 television presenter with his own show The Body Coach. Wicks was awarded a Guinness World Record for "most viewers for a fitness workout live stream on YouTube", after achieving over 950,000 viewers on Tuesday 24 March 2020 for his second live stream. The award was presented to him virtually due to the 2020 coronavirus pandemic.
Joe Wicks worked as a teaching assistant after completing his sports science degree. After realising it was not his ideal job, he became a personal trainer for the next five years. Wicks has been a guest on several UK daytime talk shows, including Good Morning Britain, This Morning, Loose Women and Lorraine. A segment on Channel 4 named Joe Wicks: The Body Coach aired in 2016 with Wicks as the presenter. As of 2020 there have been 3 episodes. Wicks launched a range of kitchenware in 2018.
Online presence
Wicks began to gain traction for his fitness and nutrition related content on social media. In 2014 he began posting videos to Instagram relating to workouts and nutrition advice. He has amassed over 3 million followers on his Instagram account. He launched a website called The Body Coach where he sells his kitchenware and a range of fitness/nutrition plans. Wicks has been recognised by several major publications, such as Harper's Bazaar, Elle UK and Forbes for his online fitness efforts.
YouTube
He began posting fitness content to his YouTube channel, named 'The Body Coach TV', in 2014. His first video garnered over 6 million views. The channel has amassed over 2.2 million subscribers and more than 128 million views. On 19 March 2020 Wicks uploaded a video announcing that he would begin to produce "P.E with Joe" videos on his channel. These videos were exercise videos aimed at children to keep fit during the COVID-19 pandemic as schools were closed. Wicks announced on his Instagram that he will donate profits from these videos to the NHS. Having raised approximately £500,000.
Books
In 2015, Wicks published a cookbook named Lean in 15: The Shift Plan which sold 77,000 copies in its opening week. He released a further two books in the Lean in 15 series, including Lean in 15: The Shape Plan, released 2016 and "Lean in 15: The Sustain Plan", also in 2016. Since the success of the Lean in 15 series, Wicks has published several more cookbooks. His new cookbook, Wean in 15 was released on 14 May and focuses on 'weaning babies onto solid food and recipes for time-pressed parents'.
Personal life
Wicks married glamour model Rosie Jones in June 2019. Together they have 2 children—a daughter, Indie, and a son named Marley. His maternal grandparents were from the Isle of Man.
