Jimboy's Tacos


Jimboy's Tacos is a Sacramento-based Mexican-style fast food restaurant chain and franchise, started in 1954 by a couple named Jim and Margaret Knudsen. Many fare items consist of a corn tortilla with cheese and meat, served with Spanish rice and refried beans. In 2017, the company had 38 locations.

History

In 1949, Jim and Margaret Knudson visited a friend's home for dinner. They were served tacos for the first time, and having experience in the food business, Jim thought the taco would have universal appeal, and so he developed his own taco recipe, calling it the "TAYCO". Jim added his recipe to the menu of his restaurant "Jimmy's 49er Cafe" located in Grass Valley, California. Jim said that his customers were not enthusiastic about trying the menu item.
In 1954, the two converted a 16-foot trailer into a mobile kitchen. A frequent customer gave Jim the nickname, "Jimboy". This inspired the two to rename the restaurant, "Jimboy's Spanish Tacos". Around the summer of 1954, the couple towed the recently converted trailer to Kings Beach, California.