Jerry G. Bishop was a radio and television personality who is known for being Chicago's original "Svengoolie", and for his award-winning twelve-year stint on "Sun-Up San Diego."
In 1961, he got his start in radio at WNMP in Evanston, hosting the morning-drive program. He also worked part-time on stations in Rockford and Springfield. In 1962, he was hired at WPGC-AM-FM in Washington, D.C., where he stayed for a year, before being hired on at Cleveland giant KYW as a night-time DJ. He had used his real name of Jerry Ghan at his previous jobs, but began using the name, 'Jerry G' at WPGC. KYW program directorKen Draper requested he use that same name. " During his three-year stint at KYW, Jerry G. toured with the Beatles as a reporter for Group W and NBCRadio stations on their 1964 and 1965 tours, hosted a weekly dance-party program, "Jerry G & Co.," on KYW's television outlet, and recorded a song, "She's Gone," backed by local group the Statesmen. Released as a single on the Clevetown label as by "Jerry G & Co.," it became a local hit in 1966. When Ken Draper was program director at Chicago's WCFL from 1965 to 1968, he hired Bishop in 1967. Draper then asked him to pick a last name to go with the "Jerry G." name he had been using. He and his wife flipped through the Cleveland phone book, and together settled on the name "Bishop."
Television
In 1969, Jerry G. became a staff announcer and the host of an afternoon local version of the movie/call-in contest show Dialing For Dollars on WFLD-TV, which was also located in Marina City in what is now The House of Blues building. This affiliation with WFLD would lead to Jerry inventing his most famous role as Svengoolie on Channel 32's Screaming Yellow Theater in 1971. Bishop was the announcer of the Friday night scary movie anthology Screaming Yellow Theater when he had an idea to create a live host for the program-the character that became known as Svengoolie-at first a Bela Lugosi-type voice under a title card, then on-screen, in the guise of a green-haired, green-bearded, guitar strumming hippie who slept in a psychedelic painted coffin and told corny, vaudeville-era jokes given a horror-movie skew. The show's title was derived from Screaming Yellow Zonkers, a yellow, sugary glazed popcorn snack, first produced in the 1960s. Svengoolie was a pun on the name Svengali + ghoul. The show, and character, proved to be wildly successful; the show lasted from 1970 until 1973, when parent companyField Communications sold WFLD-TV to Kaiser Broadcasting, which chose to replace Theater with a similar show popular in Cleveland, The Ghoul Show.
Return to radio
After leaving WFLD, Bishop would be hired by WMAQ as their morning-drive personality. He also worked on the station's television outlet, hosting "Chicago Camera," a Sunday-afternoon variety program. He also anchored the "Today in Chicago" segment of NBC's "Today" show. He would work for WMAQ until 1975, when WMAQ changed formats from MOR/talk to country and replaced their entire announcing staff. Bishop remained in the Windy City for a short time afterwards, acting as Director of Corporate Affairs for The NationalEaster Seal Society of Chicago. In August 1978, he headed West, to San Diego and KFMB-TV, where he assumed the co-host chair of the long-running morning-talk program "Sun-Up San Diego." He collected three local Emmy Awards and a National Press Club Award for his work on the show, which he co-hosted for twelve years until its cancellation in 1990. In 1980, he served as local moderator of the discussion segment of the innovative Norman Lear project "The Baxters"; the segment was titled "The Baxters with Bishop." In 1992, he worked at adult-contemporary KPOP, and wound up his broadcasting career with a three-year stint hosting a show on WRLL, an Oldiesextended-AM station aimed at the Chicago area, beginning in 2003.
Restaurateur
Away from his radio/television pursuits, Bishop and his family operated two Chicago-themed restaurants in San Diego's Seaport Village for 36 years: the Greek Islands Cafe and Asaggio Pizza Pasta Plus, a Chicago-style pizzeria. The latter closed permanently in September 2018, having been in business for 31 years.
