Jeffrey Anderson is the General Manager and Senior Vice President of Games at Hasbro, reporting to Eric Nyman, Hasbro's Chief Commercial Officer. In this role, Mr. Anderson is responsible for driving Hasbro's portfolio of iconic game brands where the total value of the portfolio exceeds 700 million U.S. dollars in global annual sales. Before this role, he served as the Executive Vice President of Social Casino and Bingo at the Game Show Network. He was formerly the SVP and GM over the Bingo Bash Studio, one the world's most profitable and successful social bingo games according to the CY16 annual report published by Eilers and Krejcik. Prior to that, he served as the company's Chief Strategy Officer under David Goldhill where he was responsible for acquiring the makers of Bingo Bash and others. He joined the company in 2013. Previously, he was the SVP of Majesco Ent. Company. He joined the company in 2011. In that role, he oversaw Majesco's social and mobile business, including Quick Hit Football, Cooking Mama and other titles. Before that, he was the founder of Quick Hit Inc., President and CEO of Turbine Inc., and the Executive in Charge of Production for Electronic Arts.
Biography
Jeffrey Anderson received an undergraduate degree from the University of Illinois at Urbana–Champaign where he was one in the top 3% of his graduating class. He also has a JD from the University of Chicago where he served on the University of Chicago Law Review. After graduating, he went to work as an attorney at the law firm of Holleb & Coff in Chicago, Illinois. Feeling that the legal profession was not for him, he joined with Thomas Ptak and others to start Mission Studios. After that, he moved to Los Angeles and joined Viacom's consumer products division where he worked on various initiatives from Star Trek licensing to the Bubba Gump Shrimp Company. In 1998, Electronic Arts recruited him to join its Austin, Texas studio to oversee the Ultima Online franchise along with Raph Koster and Richard Garriott. Then, in 2001, Turbine Inc recruited him to be its President and CEO. The company had a software development agreement with Microsoft at the time to develop Asheron's Call 2, but wanted to expand the business and become the largest independent MMORPG company in the world. Anderson successfully raised capital from Highland Capital Partners and Polaris Venture Partners, and secured the rights to develop two new MMORPG games known as Dungeons & Dragons Online and The Lord of the Rings Online. After leaving Turbine in 2008, he founded Quick Hit. This new online gaming studio developed the world's first free-to-play National Football League-licensed online football game. The company raised capital from New Enterprise Associates before it was sold to Majesco in 2011. Two years after the sale, Anderson joined the Game Show Network as its CSO. After nearly seven years with GSN, Mr. Anderson left the company to pursue an opportunity with Hasbro as the head of its global gaming business. Hasbro is best known for its iconic Monopoly brand which is the leader in the 7.2 billion U.S. dollars Tabletop game industry.
Awards
''Boston Globe 100 - Top Innovators in Massachusetts'
