After attending St Virgil's College, Hobart, Hook started as a cadet press artist on the Hobart Mercury and completed a course in graphic arts at the Hobart Technical College which included tuition in fine arts under Jack Carington Smith, Margaret Chandler, Harry Buckey and Edith Holmes. He started his career as a press artist and part-time cartoonist on The Mercury, drawing under the name "Jeff". He moved to Melbourne and started at The Sun News-Pictorial in 1964. Hook became the full-time cartoonist for The Sun News-Pictorial soon after. It was shortly after that Hook started hiding in his cartoons what became his "trademark"—a fish hook—and looking for the hidden fish hook became a widespread morning pastime amongst readers of The Sun News-Pictorial. " with caricatures of Gamal Abdel Nasser, Faisal and Hussein. The cartoon includes the artist's trademark fish hook. The cartoon provided Hook with international recognition when it was re-published in The Times. Hook first gained international recognition in 1967 for his cartoon about the end of the Six-Day War, "The three wiser men", which was republished widely outside of Australia, including in The Times. In 1987, Hook won the award for Humorous Illustration in the Australian Black and White Artists Club's Bulletin Awards. Also in 1987, Geoff won the award for the Best Political Cartoon at The International Cartoon Festival at Knokke-Heist, Belgium, and in 1991 he won the award for Best Press Cartoon at the same Festival. Hook retired from the daily Herald Sun in early 1993, but continued to freelance doing a regular editorial cartoon for the Sunday Herald Sun while devoting his time primarily to painting. This continued until the year 2000, when he largely stopped cartooning after holding his first exhibition at the Australian Guild of Realist Artists gallery and pursued his love of painting full-time. Since then, Hook widely exhibited at regional art shows and galleries in Australia, and held a second exhibition at the AGRA Gallery in 2005. Over the course of his career, Hook did numerous cartoons and illustrations for papers, magazines and 46 books, including two children's booksHarry the Honkerzoid and Planet of the Honkerzoids written by one of his sons, Brendan, and a children's book of his own, Jamie the Jumbo Jet, which was first published in the mid 1970s, and revised and reprinted in 1998. After retiring from full-time cartooning, Hook was awarded the Australian Black and White Artists Club's Silver Stanley Award for lifetime achievement in 1998, and on 20 March 2009, he was awarded a lifetime achievement award by the Melbourne Press Club. In January 2012, he was awarded an Order of Australia Medal for "service to the print media as a political and social commentator, and as a cartoonist".