The Jaquar Group, established in 1960, is a company that sells faucets, showers, shower enclosures, sanitary ware, flushing systems, wellness products, concealed cisterns, water heaters, and varied lighting products. It employs over 10,000 people including 1200 service technicians and runs 5 manufacturing facilities in India and 1 in South Korea. Currently, it manufactures 28 million bath fittings every year for nearly 2.4 million bathrooms every year. The company is expected to touch a billion dollars in revenue over the next four years, with 15 stores globally at London, Milan, Singapore, Dubai, Kuala Lampur and other locations. Jaquar Group has global headquarters spread across 48,000 sq. meters in Manesar, Haryana, India and presently operates in over 45 countries in Europe, Middle East, South East Asia, Africa, and SAARC region.
History
1960 - 1985
1960
Mehras started the business, Rajesh Mehra's father NL Mehra started the bath fittings company and brand Essco.
1972
Essco started its first manufacturing plant in Haryana, and after three years rolled out a design range of bathroom fittings under the sub-brand Deluxe.
1986 - 2009
1986
Rajesh Mehra along with brothers Ajay Mehra and Krishan Mehra launched the Jaquar brand. It is named after Jai Kaur, the grandmother of the Mehra brothers.
1987
Jaquar launched the advanced flush valve, making Jaquar largest selling brand in its category in India.
2001
Jaquar's first Orientation Centre opens its doors to the public – a retail place where company's latest bathroom and lighting products and concepts are showcased, and advice from the experts is also offered, in addition to estimation and design assistance. Jaquar is the only Indian bath brand that has live display and demonstration at its 21 Orientation Centers.
2007
Jaquar builds its first manufacturing fully integrated unit at Bhiwadi.
2008
Jaquar Group builds its second manufacturing facility.
2010 - present
2010
The Group introduced range of sanitaryware products. The third manufacturing plant was scaled up to 135,000 sq. m that becomes one of the largest plant in Asia
2016
Jaquar Group acquired a 51% majority stake in Joeyforlife—a South Korea-based luxury shower maker—in a deal worth 1.2 million.
The company has also entered lighting industry and has launched a manufacturing unit for the same in Manesar.
2017
Jaquar Group's manufacturing units were spread over 3,29,000 sq. m, across 5 plants in India & 1 plant in South Korea.
Jaquar expanded its manufacturing facility in Bhiwadi, Rajasthan by 30,000 square meters by investing 150 crore in new faucets manufacturing plant which helped the Group to achieve the production to 1,25,000 faucets a day. With the expansion of Bhiwadi plant it has become the world's largest faucet manufacturing plant in a single unit. Jaquar's Bhiwadi plant recycles 1.5 lakh litres of water every day
2018
The Group announced the skill development and training of over 300 plumbers on World Youth Skill Day as a part of Skill India, an initiative by Government of India. The training will be imparted to the plumbers through 10 specialized training centres spread across India. The centres will train unemployed youth in specialized skill sets and develop them as trained plumbers.
The Group closed the turnover of INR 3588 Crores in 2018-19 and aims to achieve $1 billion turnover by 2022 and open 15 stores globally.
2019
Rajesh Mehra, Director and Promoter of Jaquar Group was conferred the 'EY Entrepreneur of the Year 2018' Award under the ‘Consumer Products & Retail’ category for Delivering luxurious experiences.
Mr. Rajesh Mehra was ranked 93rd in the Forbes India's list of 100 Richest People in 2019 Ranking.
Jaquar group completed 60 years in manufacturing excellence.
2020
Jaquar opens the 15th Jaquar World showroom in Moscow that is designed by the Danelon Meroni design studio and showcases product ranges from Artize and Jaquar.
Products
Jaquar Group targets its products to various socio-economic segments, such as brand Artize, brand Jaquar and brand Essco.
Artize
Artize is a luxury bathroom shower and faucets brand from Jaquar Group. In July 2018, the Tailwater faucet, manufactured by the Jaquar Group's luxury brand Artize, and designed by the London-based product design consultancy DanelonMeroni Design Studio received Red Dot Design Award for 2018 for product design.
Jaquar
Jaquar brand dominates Indian bathroom fittings market in the premium segment. According to the latest research report, shower enclosure and cubicles market is booming worldwide along with key trends through the company sections, countries and regions, one of the leading players is Jaquar Group.
Essco
Essco by the Jaquar Group offers taps, sanitaryware and accessories, has a retail footprint of over 4000 in the country and an annual turnover of over Rs 300 crores.
Jaquar Lighting
The group is investing Rs 150 crore in a new lighting manufacturing facility where many of lighting components would be produced in-house. Jaquar's capacity to make LED drivers is about 1.2 million a month. It currently produces around 750,000. The company first invested into lighting 15 years back when it identified a vacuum in good quality lighting. Since then, it has focussed on designer lighting such as chandeliers. The company also manufacturers bulbs and tube lights - it has automated bulbs assembly at its factory in Manesar. Jaquar Group announced the Indian film actress Deepika Padukone as the brand ambassador of their lighting segment.
Corporate Social Responsibility
Jaquar Group aims to train over 10,000 more plumbers by 2020. Group's existing plumber training and customer service initiative; 63,000 plumbers have been trained through PAD and 2,000 unskilled personnel have been trained through Jaquar Group skill development centres.
Design Confab
This is a knowledge sharing platform for Industry's best Architects, Builders & Interior Designers, it is an event that celebrates design by Jaquar group. Jaquar group is working on a white paper on smart living spaces.
