Jane by Design


Jane by Design is an American comedy-drama television series on ABC Family. The series follows the life of Jane Quimby, a teenager who is mistaken for an adult, as she finally gets her fashion dream job working with a world-famous designer, Gray Chandler Murray. She has to juggle between two secret lives: one in high school, and one in high fashion.
ABC Family greenlit the series in April 2011 with a ten-episode order. The series premiered on January 3, 2012, following Switched at Birth. On February 29, 2012, the series was given an eight-episode back order. It premiered in the summer on June 5, 2012 and ended on July 31, 2012. On August 17, 2012, ABC Family announced that the show was canceled after one season.

Premise

Jane Quimby, is a teenager, mistaken for an adult, who lands her fashion dream job. She must balance her high school life and her job. She has her best friend Billy help her out, although he had a relationship with Lulu, a girl who has been mean to Jane since the seventh grade. Now Billy dates the new girl, Zoe, which makes Jane feel like he's replacing her. Jane's father died and her mother ran out on Jane and Ben before the series started. Jane's mother has returned home to Jane and Ben, and she stays awhile. Her brother Ben tries to make money by getting jobs, but the jobs never work out until he lands one as the athletic assistant at Jane's school. At Donovan Decker, Jane discovers a world full of fashion challenges working for Gray Chandler Murray and tackles them with the help of her co-workers, Jeremy Jones, India Jourdain, Carter and Birdie. Jane tries to be the best at her job and her school, juggling the everyday challenges of high school and the world of fashion.

Cast and characters

Main

Cancellation and intended season 2 plans

On August 17, 2012, ABC Family announced that the series was canceled. On August 21, 2012, in an interview with Hollywoodlife.com, creator/executive producer April Blair revealed the plans that she had for the show's second season. The storylines that were to happen in season two were: Eli would find out about Jane's secret and would cover for her from Gray ever finding out. Jane and Billy share their first kiss. Ben and Rita become engaged. Jeremy would start his own independent fashion label competing with Donovan Decker and his romance with India would continue to grow, along with them being professional rivals. Amanda would begin dating a teacher named Todd, as well as continuing to compete with Rita. Lastly, Kate would return to town.

International broadcasts

South Pacific

In on TVNZ's TV2 from April 15, 2012. The show resumed airing from episode 11 on December 22, 2013.

Europe

On Fox Life in from March 12, 2012 under the title В стиле Джейн, from June 24, 2012, from October 1, 2012 and from October 3, 2012 under the title В стил Джейн.
In on MTV Spain from May 2, 2012 under the title Diseñando a Jane.
In on DeeJay TV from October 2, 2012 under the title Jane stilista per caso.
In on Disney Channel from May 31, 2015 under the title Jane by Design.

Africa

In on M-Net Series from June 1, 2012.

Americas

In, and on Sony Spin from June 18, 2012.
In on ABC Spark from September 4, 2012.

Asia

In,,,,,,,, and on STAR World from August 7, 2012.

Home media release

Jane by Design: Season 1, Volume 1 contains the first ten episodes of the series. It was released as a two-disc box set on Region 1 DVD in the US and Canada on March 20, 2012. All episodes of Jane by Design are also available through Amazon Video and the iTunes Store where each episode can be purchased separately or as the complete series.

Critical reception

Jane by Design received initially mixed critical reviews. Metacritic gave the pilot episode 54 out of 100, based upon 7 critical reviews. The New York Daily News gave show with 60/100 commenting that the "drama thickens fast, and if the creators keep stirring rapidly, 'Jane by Design' could become the same good soapy fun as its best ABC Family 'Sister, Sister' and compared with 'The Devil Wears Prada.'"
"There are worse ideas, and Jane by Design has the potential to be an amusing and endearing show — thanks largely to the performance of Erica Dasher as Jane Quimby, the smart and plucky star who steps into the Anne Hathaway role." The New York Times wrote of the series that "It's refreshing, and ultimately unnerving, to see just how naïve Jane Quimby is at the outset of Jane by Design."
Los Angeles Times gave the show its highest score, with 70/100, commenting that the show "is not merely pandering to the teenage base. 'Jane by Design' is a font of fulfilled wishes, but they come from actual work, even if that work is presented in kicky-fun, pop-driven montage. The show is aspirational and at times genuinely exciting. You care enough about Jane, thanks in large part to Dasher, who is charming and funny, that you want her to have her cake and her ice cream too." Pittsburgh Post-Gazette saying "Jane is a decent enough little show but it's difficult to imagine how its writers will manage to sustain the premise." People Weekly compared with Ugly Betty TV Guide gave the show with negative critical and says " toothless hourlong teen-com." "If stealing from The Devil Wears Prada wasn't enough, there are also echoes of the far superior Ugly Betty in the workplace and Pretty in Pink at school, where Jane hangs with a faux-hawked hipster misfit best bud who somehow isn't named Duckie. In the first episode, Jane risks missing a vital midterm if she attends a critical meeting called by her boss's rival. In the second episode, once again double-booked, she races back and forth between a high-fashion preview party and the school's winter formal, where she's scored a date with the jock she has long pined for. Guess whose self-constructed party dress ends up on the runway? If only it all weren't so synthetic. How long before Jane has to choose between graduation and a cover shoot? Hoping for better later this week when premieres."

U.S. Nielsen ratings

The following is a table with the average estimated number of viewers per episode of Jane by Design on ABC Family.