Jalsha Movies


Jalsha Movies or Star Jalsha Movies is an Indian pay television channel owned by Star India. It was launched on 16 December 2012 as a sister channel of Bengali-language network Star Jalsha. It launched its own HD feed on 14 April 2016.

Launch

Star India had a television channel Star Jalsha which became very popular and one-stop destination for Bengali movie viewers to watch their favourite Bengali films on television. The success of Star Jalsha and also the overwhelming demand of Bengali viewers encouraged Star Network to launch an all-day long Bengali movie channel and they decided to launch Jalsha Movies. Jalsha Movies was launched on 16 December 2012 by STAR India. At the time of launch of this channel there were two more Bengali language movie channels Sony Aath and Zee Bangla Cinema. For the launching campaign, they put 400 promotional hoardings in Kolkata. The launching campaign was created by Ogilvy & Mather, Kolkata.
Kevin Vaz, president and general manager, Star Jalsha, and president - ad sales, Star India, told in an interview–"We'll have a good mix of advertisers right from the first day of going on-air and all these advertisers are positive that the channel will be a huge hit."
Mahendra Soni of Shree Venkatesh Films felt the launch of the channel was good for the entertainment industry of West Bengal. Bengali film producer Srikant Mohta talked about the vast choices the channel offered and he felt the channel would be a delight for audience. The first film to telecast in the channel was ''Awara.

Programming