Iwo Zaniewski


Iwo Zaniewski is a Polish painter, photographer, director and artistic director of Przybora Zaniewski Ltd, an advertising agency.

Education

From 1976 to 1981 Zaniewski studied at the Warsaw Academy of Fine Arts. Until the mid-1980s he was active solely as a painter but later began creative work in commercials and photography.

Painting

As a painter, Zaniewski works mostly in oils and drawing media. His themes usually centre on scenes from everyday life while his earlier works are still lives, nudes and the occasional landscape. Despite changes in convention as to the portrayal of reality over subsequent periods the characteristic feature of Zaniewski's paintings has remained essentially that of composition. His use of composition rests upon an arrangement of forms wherein every potential alteration would give rise to a breakdown of cohesive construction and a deterioration of harmony. As such, his paintings are not readily ascribed to any one particular requisite trend in the history of contemporary art. The key to Zaniewski's work is not its context or its being a public medium, rather a visual sensitivity in seeing comprehensively.

Advertising career

Zaniewski's first commercial projects were for the Spanish advertising agency Bassat, Ogilvy & Mather in Barcelona. Thereafter, his first Polish commercials were for ITI Agency. From 1992 to 1999 he was artistic director of the Grey Agency in Warsaw. He created advertising campaigns for brands such as Knorr, Frugo, Okocim, Radio Zet, Lucky Strike, and Malma. In 1999, along with Kot Przybora he founded the Przybora Zaniewski Ltd advertising agency where he is now both artistic director and a commercial director. PZL has created advertising campaigns for Frugo, Dębowe Mocne, Żubr, Redds, Orlen, Tetley, Olej Kujawski, Manuel, Simplus, and the longest-running Polish advertising campaign for brand name Plus.

Exhibitions

Zaniewski has exhibited actively since 1980. His most significant exhibitions and awards include: