Ivivva athletica
Ivivva Athletica is a youth brand which was founded by lululemon athletica in 2009. Created by lululemon’s for its younger clientele, ivivva focuses on creating athletic sportswear for active girls ages 6–14. The company launched with its first store in Vancouver, Canada in December 2009, and has since grown to over 70 stores and pop-up shop locations across Canada and the United States. In 2012 ivivva opened its first American stores in New York, Chicago, Boston, Bellevue and Orange County. ivivva’s clothes are designed for young girls in a wide variety of athletic pursuits such as dance, running, yoga, ice skating, gymnastics and on-the-court sports. The majority of their clothing line is heavily influenced by direct input from customers to ensure quality, fit, and function.
In June 2017, Lululemon Athletica announced the closures of many ivivva stores and focusing the ivivva brand online. There are four standalone ivivva stores in the US and 3 in Canada, as of January 2019.
