After much speculation on when and even if a video would be released, the video was finally released on AOL on January 10, 2007. The video was co-directed by Dean Karr and Jay Martin.
Plot
It begins with a manlying in bed while he has a flashback of himself gathering his personal effects upon release from prison. Actress Nina Sanchez plays a woman picking him up after his release; they hug and hold hands along the way. After a time they stop at a store. While he is inside, she has a flashback to when she first heard the news of his arrest, and we see that she was pregnant at the time. The man gets back in the car with a stuffed rabbit. They then arrive at the woman's home, and there is a young girl inside, presumably the couple's daughter. The woman is seen explaining something to the girl while the man waits outside. He then enters and gives the toy to his daughter, whom he has never met before. After a reluctant moment, the two hug. The video cuts back to the couple lying in bed, and they seem to be distant; when he attempts to touch her, she pulls away. Intercut with this scene is the man looking for a job, which proves to be unsuccessful. He walks by and enters several stores, none of which is hiring. He passes a jewelry store, and all the recent positive events flash before him: his release, his daughter, and a rosary. He then notices a "Help Wanted" sign and inquires inside the garage; he gets the job as a car mechanic. He again passes the jewelry store, and sees brief flashes of the couple making love, his booking photos and a cross. He is then seen working in the shop, apparently now employed. One night, as his girlfriend waits for him — visibly upset — he is shown entering the jewelry store, looking at first as if he is going to rob it. When he finally arrives home, his girlfriend opens the door wondering where he's been, he drops to one knee and presents the ring; the girlfriend is overjoyed, and the video ends with the two embracing. Intercut throughout the video are scenes with scenes of the band playing the song in an immaculate looking grand room, it is of the main atrium of the Surrogate's Courthouse in New York City.
Reception
Critical
Most critics found "It's Not Over" to be catchy and a solid first single. Billboard magazine called "It's Not Over" a "tight, focused and ready to rock your face off" single that "overflows with harmonies and axe leads that suck you in out of the box." Entertainment Weekly found the song "ridiculously catchy". Daniel Wolfe of About.com said the band does "a great job of telling the story of a relationship gone wrong," ultimately giving the song three and a half out of five stars. There has been some talk of the single's similarity to the Fuel song, "Hemorrhage ", which Chris Daughtry performed on American Idol. On December 6, 2007, the song was nominated for Best Rock Song and Best Rock Performance by a Duo or Group with Vocal for the 50th Annual Grammy Awards.
Commercial
The single debuted fairly high on the BillboardHot 100 at number 65 in late November 2006, partly due to the song already reaching the top 40 on iTunes. It went on to become a top five single for the band, peaking at number four on the Billboard Hot 100. It has also become a number one single for the band on the Adult Top 40 chart and on the American Top 40 countdown. The main version of the song has sold 2,103,000 copies in the United States as of April 2010, and the combined sales of different versions of the song exceeded three million. On the international scene, the song, along with the album, appeared in the New ZealandRIANZ Singles Chart, the song debuting at number 38 on the Singles Chart, and the album debuting at number 17 on the Albums Chart. The single made the top 10 in New Zealand. The single was to be released in the UK on August 6, 2007, but was deleted at the last minute. In the Philippines, the single placed number two in the 2007 Magic 89.9 Yearender Countdown after spending more than a month at the top spot in the weekly countdown, behind Elliot Yamin's "Wait For You". In the August 2007 issue of Guitar World magazine, a full transcription as well as pedal settings was featured for this song. The pedal settings, for the BOSS CE-5 Chorus Ensemble, ML-2 Metal Core and CS-3 Compression/Sustainer, allow readers to get the actual sound of the song as it appears on the Daughtry record.