It's Love-Love-Love


"It's Love, Love, Love" is a popular song.
The music was written by Joan Whitney and Alex Kramer, with lyrics by Mack David, and published in 1943. The song was included in the film Stars on Parade.
The best-known recording was by Guy Lombardo and his Royal Canadians. It was recorded on January 7, 1944, and released by Decca Records as catalog number 18589. It first reached the Billboard magazine Best Seller chart on April 6, 1944 and lasted 10 weeks on the chart, peaking at #1. A recording later that same year was released by The King Sisters on Bluebird Records, a subsidiary of RCA Victor, and this too charted with a peak position of #4.
Unfortunately, the ubiquitous Guy Lombardo Billboard #1 single recording omits the charming third verse, which is arguably the most amusing in this short, humorous ditty. Sirius XM Forties Junction occasionally plays a recording that has all three verses performed just as written, but it is rare to hear it, hard to find on YouTube, nor does iTunes offer a recording other than the Guy Lombardo 1944 version. The King Sisters did an admirable job with the song, but they did change up the chorus after the second and third verses, so it is not quite a pure rendition. However, lovers of the song may not object to what the King Sisters did, as it was well done and affected only the refrain, which is long and somewhat repetitive relative to the short verses of the song.
There are a number of other problematic recordings out there, as well, such as the Bing Crosby recording that omits the second verse and mangles the wording on the first by gender-flipping it. Perhaps it was a live recording, or more likely Crosby was playing it for further laughs, as it is a comic tune to begin with.
The Platters included the song on their album Song for the Lonely.