An isolation tank, often referred to as a sensory deprivation tank is a pitch-black, light-proof, soundproof environment heated to the same temperature as the skin. Flotation tanks are widely advertised as a form of alternative medicine, but beneficial health effects are unproven. The tank is filled with 10 inches of water which contains enough dissolved Epsom salt to create a specific gravity of approximately 1.275. This environment allows an individual to float effortlessly on the surface of the water. The primary function of the isolation tank is to eliminate as many of the external senses as possible. They were first used in 1954 to test the effects of sensory deprivation.
History
The isolation tank was developed in 1954 by John C. Lilly, a medical practitioner and neuropsychiatrist. During his training in psychoanalysis at the US National Institute of Mental Health, Lilly experimented with sensory deprivation. Widespread commercial interest and use of the isolation tank didn't occur until 1972, when Glenn Perry, a computer systems programmer, began selling the first commercial tanks after he attended a five-day workshop by Lilly. In 1981, there were about $4 million in sales and rentals in the industry, and expectations were that the market would grow, spurred by the film Altered States, which came out in 1980. According to one source in the industry, in the 1980s the rise of AIDS and the fear of shared water reduced demand for flotation centers. By 2013, flotation was more popular in Europe than the US, but had undergone some growth in the area around San Francisco; at that time a low-end tank cost about $10,000, and an hour-long flotation session cost about $70.
During Super Bowl XLIX, both NFL teams rented out a local float spa during the week of the event. One team would float in the morning and the other would float in the afternoon.
Marvin Jones, wide receiver for the Detroit Lions and formerly of the Cincinnati Bengals, began using flotation therapy to help him in his recovery from an ankle injury while in Cincinnati, and continues to float after discovering how beneficial it was in other areas as well.
Markiplier and Ethan Nestor constructed and tested a makeshift isolation chamber in a video on their joint channel Unus Annus, November 19, 2019.
Phil Lester visited a floatation center for a YouTube video on his channel "AmazingPhil" on February 17, 2020.