Arashi Vision Inc. is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles and Tokyo. It makes action cameras, 360-degree cameras and 180-3D cameras.
History
Insta360 CEO JK Liu met his co-founders while studying computer science at Nanjing University, where Liu and his classmates created a live-streaming platform to share university events and lectures online. Their interest in broadcasting live events led them to explore 360-degree camera technology. After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015 to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Since then, Insta360 has also opened offices in Los Angeles and Tokyo, and it hosts 500 employees globally as of 2020. In 2019, the Insta360 ONE X became the best-selling 360-degree camera in the world, according to Fast Company.
Products
Insta360 ONE R
Launched in January 2020, is the world’s first action cam with interchangeable lenses. A unique three-part design lets it transform from a 360-degree camera to a premium wide angle shooter co-engineered with Leica. Lenses available include: The Dual-Lens 360 Mod, The 4K Wide Angle Mod and the 1-Inch Wide Angle Mod, co-engineered with Leica.
Insta360 GO
Insta360 GO is the world's smallest stabilized camera. Weighing in at twenty grams, it's known as the "Twenty-Gram Steady Cam". A thumb-sized, 180°, splash-proof camera that can capture 15, 30 or 60 seconds of video. With its April 2020 update, GO can now capture up to 5 minutes of video in its "FPV Mode", designed for FPV drones.
Insta360 Titan
brings VR production to a cinematic standard. A unibody VR camera with Micro Four Thirds sensors for each of its eight lenses, Titan is the first of its kind. Providing full 360-degree coverage, Titan’s best-in-class sensors maximize image quality, dynamic range, low-light performance and color depth, raising the bar for high-end VR capture.
As an evolution of the Insta360 Pro, the Pro 2 is the next step in VR cameras designed for professional photographers and filmmakers. Launched in August 2018, the Pro 2 shoots in 8K 3D VR to capture "lifelike experiences".
Insta360 ONE X
Launched in October 2018, the Insta360 ONE X is a new kind of action camera. It shoots in 5.7K and has "gimbal-like" stabilization dubbed "FlowState". It can be mounted and used standalone, and it is also compatible with iPhone and Android. The One X runs on an Ambarella H22 SoC.
Insta360 EVO
Launched in March 2019, EVO is a foldable camera that captures both 180 3D and 360 2D. When closed, the two cameras are pointing in opposite directions to catch entire photo or video spheres. When open, the dual cameras point in the same direction to take photos and videos with a 180-degree half sphere perspective.
Insta360 ONE
Launched in August 2017, the Insta360 ONE is a 4K 360-degree camera. It can be used as a standalone action camera or as a mobile attachment for live-streaming from a smartphone. The One runs on an Ambarella A9 SoC.
Insta360 Pro
Announced at Consumer Electronics Show 2017, the Insta360 Pro is an 8K 360-degree camera designed for professional filmmakers and photographers.
Insta360 Nano S
The Insta360 Nano S turns any compatible iPhone into a 360-degree video camera. It is plugged into the iPhone's Lightning port then it records every angle of the surroundings at once and is used to create VR content for live streams and video chats.
Insta360 Nano
Released in July 2016, the Insta360 Nano is a 360-degree camera that plugs into the Lightning port of an iPhone.
Insta360 Air
Released in March 2017, the Insta360 Air is a 360-degree camera that plugs into the charging port of Android phones. This model has been discontinued.
In October 2017, Google certified the Insta360 Pro as "Street View auto ready," meaning that it can be used to capture 360-degree photos while mounted on a moving vehicle. These photos can be submitted to Google's Street View platform.
Leica Partnership
In January 2020, Insta360 announced a strategic partnership with German camera maker Leica Camera AG focused on "bringing true innovation and state-of-the-art imaging quality to the action camera and 360-degree camera spaces." The Insta360 ONE R 1-Inch Edition was co-engineered by Leica.
