Ibibo


Ibibo Group is an online travel organisation founded in January 2007 by Ashish Kashyap. The company is a subsidiary of MakeMyTrip Limited, Mauritius which owns a 100% stake in Ibibo Group.
Group owns the B2C online travel aggregator Goibibo, and online bus ticketing platform RedBus.in. In 2013, ibibo Group was named one of the top five most trusted e-commerce brands in India in The Brand Trust Report India Study – 2013.
On 31 January 2017, MakeMyTrip made a strategic combination with the ibibo Group by way of an acquisition of 100% equity interest in the ibibo Group from MIH Internet, an indirect subsidiary of Naspers, pursuant to a Transaction Agreement dated 18 October 2016.

History

Ibibo started as a social networking service in 2007, and later changed to become an e-commerce and travel organisation. In 2009 Goibibo.com was launched.

Acquisition and investments

Bixee

Bixee is a former job search engine for India, and an example of both vertical search and metasearch. It was launched in late 2005. The company also launched Pixrat, which is a social photo bookmarking service. Bixee was acquired by ibibo, the Indian arm of the South African media giant Naspers, in December 2006.

Goibibo

Goibibo was launched in 2009 and is part of ibibo Group. It was co-founded by Sanjay Bhasin and Vikalp Sahni. Goibibo is India's largest hotels aggregation and also one of the leading air aggregator. Goibibo's core value differentiation is delivery of the fastest and the most trusted and reliable user experiences. Goibibo is also the number one ranked mobile app under the travel category. Goibibo.com was awarded 'The Best Tech Travel Aggregator Brand Award 2015 by The Economic Times.

PayU India

In 2011, Ibibo rolled out its payment gateway innovation called PayU in the Indian market, to permit websites to integrate e-commerce transactions through online payments.
With PayU, a business can process payment by using credit cards and debit cards, and online banking for banks including ICICI, HDFC, SBI, and Axis Bank. PayU provides an API for integration and transaction analytics to improve the speed and security of payment processing. PayU India launched of a first-of-its kind premium deferral payment facility for consumers 'LazyPay' aimed at those who transact digitally for any amount between Rs 500 and Rs 2,500 and is an option to pay later.

redbus.in

Redbus.in became a part of ibibo group via a 100% acquisition in June 2013. redBus is India's most popular online bus ticketing platform, both on mobile and on desktop. The business also owns BOGDS, a cloud computing service for bus operators, and SeatSeller, a GDS for bus inventory distribution.
redBus has been rated the most trusted brand in the online travel category and the 13th most trusted internet brand in the overall rankings as per the Brand Trust Report, India Study 2015. It also won an award for being ‘The Most Trusted Brand’ by IBC InfoMedia in 2015. In March 2014 it won the 'Global Mobile Innovation in Travel Award’ announced by Eyefortravel.
redBus has recently started its carpooling and bike pooling platform called rPool in Delhi.

YourBus

In March 2014 ibibo Group acquired Bangalore-based bus tracking startup YourBus. YourBus, founded by BITS-Pilani graduates Rajesh Mallipeddi and Satya Padmanabham in 2011, is a GPS-based bus tracking and analytics platform. The YourBus application on a smartphone shows users the location of a bus in real time on a map. It also tells users the arrival time at their pick-up point, with SMS updates.

Djubo

In August 2015 ibibo Group bought a minority stake in cloud-based hotel services startup Djubo for an undisclosed amount. Djubo, founded in February 2015 by Tarun Gulati and Sankalp Goel, manages hotel bookings for over 100 hotels through a single interface.

redbus.pe and redbus.co

In July 2016 Redbus acquired Peru-based bus tracking startup Busportal. In 2017 they founded a chapter of Redbus in Colombia.
The company received a 10.7 Cr infusion of funding from its Singapore-based parent company Ibibo Group Holdings. Prior to this, in November 2019, It had also received 71.73 Crore.

MakeMyTrip & Goibibo Group Merger

In October 2016, India based online travel company MakeMyTrip, a Nasdaq listed firm and ibibo Group, India's largest travel group agreed to merge in a stock transaction, to form the country's biggest online travel company Both these online platforms have Artificial Intelligence AI-powered chatbots named Myra and Gia respectively.

Awards and recognition

YearName of AwardAwarded by
2014mBillionth South Asia Award and Global Mobile InnovationEvefortravel
2015Most Trusted Brand and 13th Most Trusted Internet Brand The Brand Trust Report, India Study
2015Most Trusted BrandIBC InfoMedia
2016Bronze Award for the redbus annual calendarThe Bangalore Big Bang Awards
2017Bronze Award ACEF Customer Engagement
2017Brand Excellence Award in e-commerce sectorABP News