Ian Hughes, also known as epredator, is a British metaverse evangelist and Television Personality. In 2006, he set leading set of like-minded individuals and subsequently many thousands of colleagues at IBM into virtual worlds like Second Life, and beyond. This sparked the massive growth in interest from enterprises and press alike. Hughes was a public figure in Web 2.0 and, formerly, a blogger on Eightbar, a site maintained by former and current IBM employees on the fringes of innovation within their labs. He has also voiced Evil Eater, the antagonist in Weetakid.
Early years and career
A self-described programmer since he was 14, Hughes attended Oriel Grammar School in Gorleston, Great Yarmouth, Norfolk, and De Montfort University in Leicester, Leicestershire, where he received a BSc in Information Technology. Hughes is a former Consulting IT Specialist who worked on emerging technologies at IBM for 20 years. He is now an independent consultant under the business called Feeding Edge Ltd. As a gamer, he describes seeing a massive increase in the capability and design ethics within games and the rise of online gaming. In 1997, Hughes started working on the World Wide Web, changing his perspective on the science and technology and business due to the much richer mix of people involved in the web revolution. He told part of this story in a 2008 interview with Rita J. King on The Imagination Age, in which he described how in 1992 he was one of the earliest advocates of using PCs at IBM.
Views
As a public speaker and Internet personality he shares his experiences both of the growing virtual worlds industry, the changes in culture, personal experiences of challenging the status quo and leading through doing. "Every time I see something as stupid, I realise it's the thing I should pay the most attention to," he said in a 2008 interview. Cultural and technology changes and new ways to operate across companies is a core theme. In 2008 he received the first industry award for Innovation in Virtual Worlds in the Enterprise. "When I'm in the metaverse, I'm physically at my computer, mentally I am at that virtual location," Hughes told the BBC in 2007. As a digital native his epredator persona spans many Web 2.0 places, blogs, PlayStation Network, World of Warcraft, Xbox Live, Twitter, Flickr, LinkedIn, etc. Understanding how to use that presence, still representing himself but with elements of theatre brought about by more creative expression online, he says, has led him beyond being the programmer he grew up as. As a metaverse evangelist, a term it is believed he first brought into popular use, he is an advocate for the widespread application and use of virtual worlds. Virtual worlds, Hughes says, extend to more than just entertainment or corporate communication. "They represent past cultures, existing places, instrumenting the planet, showing business process models in actions the list goes on. Metaverses can also be used to deliver virtual goods, but now making those virtual goods real again is possible. Rapid fabrication and the rise of the fabricaneur heralds another phase in our existence online." He presents a thread on emerging technologyon the television series The Cool Stuff Collective by Archie Productions, which was launched in 2010, covering topics such as 3D printers, haptics, scanning and virtual worlds.
