ITV Weather


ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office. Bulletins are usually broadcast after every ITV News and ITV regional bulletin. Jon Mitchell is the longest serving forecaster after 31 years with ITV Weather.

National weather

The national bulletin launched in 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen being the sponsor from shortly after its launch in 1989 until the end of 2007, when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins. From January to July 2010, insurance comparison site Confused.com was the weather sponsor. During August 2010, the weather was shown without a sponsor for the first time since mid-1989. The weather forecast was later sponsored by Topps Tiles from Autumn 2010 until January 2011, when The Co-operative Food took over. The ITV National Weather was once again broadcast without a sponsor between 1 January and 29 February 2012. The following day, UK vitamin- and health-supplement supplier Seven Seas began sponsoring the forecasts on ITV and UTV between 1 March 2012 and 30 April 2014. From 1 May until 2 November 2014, the National Weather sponsor on ITV and UTV was Vitabiotics. From 3 November 2014 to 1 February 2015, the National Weather on ITV and UTV was sponsored by Worcester Bosch Group. Glasses company Crizal UV was the sponsor from 2 February to 20 June 2015. Between 21 June 2015 and 3 July 2016, Green Flag was sponsor of the National Weather. Between 4 July 2016 - 8 July 2018, the National Weather on ITV, STV and UTV was sponsored by SSE. The national weather sponsorship did not appear on screen for a week, believed to be linked due to extreme weather and additional air time required. It returned on 5 March 2018. From 9 July until 9 October 2018, Checkatrade became the national sponsor along with its being the main sponsor for the weather during Good Morning Britain. As of 10 October 2018, it was sponsored by Halfords, who also sponsored the Channel 4 Weather at the time. On New Years Day 2020, Heinz began to sponsor the ITV Weather forecast, showcasing it's multiple brands. The current sponsor of the pollen count is Optrex Eye Products.

National weather sponsors

Start of sponsorshipEnd of sponsorshipBrand
19892007Powergen
20082009esure/Sheila's Wheels ; Gocompare.com
20102010Confused.com ; Specsavers
20102011Topps Tiles
20112011The Co-operative Food
20122014Seven Seas
20142014Vitabiotics ; Digby Brown Solicitors
20142015Worcester Bosch Group
20152015Crizal UV
20152016Green Flag
20162018SSE ; Fischer Future Heat
20182018Checkatrade.com
20182019Halfords
2020presentHeinz ; Optrex

Regional weather

Each region has at least one dedicated presenter.
At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the sub-regions are grouped as follows:
RegionalSponsor
AngliaGreater Anglia
BorderUnited Utilities
CalendarTUI
CentralOctopus Energy
ChannelSure
GranadaUnited Utilities
London Octopus Energy
London TBC
MeridianGreat Western Railway
STVTUI
Tyne TeesTUI
WalesGreat Western Railway
WestcountryGreat Western Railway
UTVPhoenix Natural Gas

Graphics

On 3 October 2016, new weather graphics were introduced. These new weather graphics are easier to understand and better in-depth. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.

On-air staff