ICI Paris XL
ICI Paris XL is a perfume shop chain founded in the late 1960s in Belgium. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on their way to buy perfume from the French capital Paris. The XL refers to the location of the company's first store, which was located in Ixelles, which is a neighbourhood of Brussels.
The Company was acquired by the Kruidvat Group in 1996, which then in-turn became part of the A.S. Watson Group in 2002.
After the acquisition by the A.S. Watson Group, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in three countries, Belgium, Netherlands and Luxembourg.
