His texts are published in 10 languages and cover the sociology of knowledge, communication, contemporary religion, death and dying and video analysis. He is member of the Council of the DGS and had many positions within the ESA, e.g. Chair of the RN Sociology of Culture.
Research methodology and theoretical orientation
In his research Knoblauch focusses on various fields within theoretical and empirical sociology. He developed his own approach to the investigation of social interaction called focused ethnography. In contrast to “classic” ethnography this does not include prolonged stays in foreign cultures, but relies on video recordings of specialized fields within the researchers own society. The combination between video analysis and focused ethnography was elaborated as “videography”. Another major field of his work is the sociology of religion, where he advocates for a broad understanding of the role of religion in modern society. Building on Luckmann’s “invisible religion”, he was one of the first to analyse the new forms of spirituality and developed the idea of a mediatized, event- and experience based “popular religion”. Next to his contribion in re-establishing the sociology of knowledge in German speaking sociology, communication was a crucial reference point for his work. While he analysed communication processes already in his dissertation on dowsing and divination, in his habilitation thesis “Kommunikationskultur: Die kommunikative Konstrutkion kultureller Kontexte” he elaborated a theoretical framework which came to be known as “Communicative Constructivism”. Based on “The Social Construction of Reality” by Peter L. Berger and Thomas Luckmann, this approach includes bodily performances and material “objectivations” as “the missing analytical link which allows one to turn social into communicative action”. Without being reduced to speech acts, “communicative action" becomes “the basic process in the social construction of reality”.
Publications (selection)
H. Knoblauch, R. Tuma and M. Jacobs Culture, Communication, and Creativity. Reframing the Relations of Media, Knowledge, and Innovation in Society. Frankfurt, Bern, Brussels, Oxford, New York, Warsaw, Vienna: Peter Lang. 2014.
H. Knoblauch. Communicative Constructivism and Mediatization. In: Communication Theory 23, p.297-315.
H. Knoblauch. Powerpoint, Communication, and the Knowledge Society. New York: Cambridge University Press. 2013.
H. Knoblauch. Sociology of Knowledge. Konstanz: Universitätsverlag Konstanz: UTB.
H. Knoblauch. Popular Religion.. Frankfurt/ New York 2009.
H. Knoblauch, A. Baer, E. Laurier, S. Petschke, B. Schnettler. Visual Analysis. New Developments in the Interpretative Analysis of Video and Photography. Forum: Qualitative Social Research, 9.
H. Knoblauch, B. Schnettler, J. Raab,. H.-G. Soeffner Video Analysis. Methodology and Methods. Qualitative Audiovisual Data Analysis in Sociology. Frankfurt am Main. Berlin. Bern. Bruxelles. New York. Oxford. Wien: Peter Lang.
H. Knoblauch, U. Flick, C. Maeder: Qualitative Methods in Europe: The Variety of Social Research. Sonderheft von Forum Qualitative Sozialforschung/ Forum Qualitative Social Research 6/3 http://www.qualitative-research.net/fqs-texte/3-05/05-3-34-e.htm
H. Knoblauch. Sociologija religije. Zagreb: Demetra Verlag 2004.
H. Knoblauch. Europe and the Invisible Religion. Special Volume of Social Compass 50,3.
H. Knoblauch. Qualitative Religious Research. Paderborn, München, Wien, Zürich: Ferdinand Schöningh.
H. Knoblauch, H. Kotthoff, Verbal Art across Cultures. The Aesthetic and Proto-Aesthetic Forms of Communication. Tübingen: Gunter Narr 2001.