There are 50 varieties of the traditional Hot Pocket, including breakfast, lunch, and dinner varieties. Nestlé also offers Lean Pockets, Pretzel Bread Hot Pockets, Hot Pockets Croissant Crust, Hot Pockets Breakfast items, Hot Pockets Breakfast/Snack Bites, and Hot Pockets Side shots. Nestlé formerly produced Hot Pie Express, Hot Pocket Pizza Minis, Hot Pockets Subs, Hot Pockets Calzones, Hot Pockets Panini, and Hot Pockets Breakfast fruit pastries. Hot Pockets are viewed as "an after school staple". Individual Hot Pockets contain about 350 calories.
History
Hot Pockets were developed by Paul Merage and his brother David through their company Chef America Inc. Chef America invented a packaging sleeve and dough formula to keep its calzone-like sandwiches crispy when cooked in a microwave. In 1980, Chef America introduced its first stuffed sandwich, the Tastywich, the predecessor of the Hot Pocket. Hot Pockets supplanted Tastywiches in 1983, first sold to restaurants because they were easier to break into than retail stores. On May 22, 2002, Chef America was sold to Nestlé. Hot Pocket products were "a $2 billion category of frozen sandwiches and snacks". Breakfast-style Hot Pockets were introduced in 2001.
Sales
Citing reduced sales, in 2011 Nestlé announced that it would cut employee numbers at its California factory. U.S. sales were about $610 million in 2010—down $44 million from the previous year—according to Euromonitor International data. Paul Grimwood took over Nestlé SA's struggling U.S operations in 2011. In an attempt to bolster the failing brand by improving supply chain, Grimwood made the decision to drop the calzone version of Hot Pockets and the quesadillas Lean Pockets, reducing the number of doughs needed. Nestlé executive Chris Johnson points to an end of extended SNAP benefits in 2013 as the cause of the fallen sales, stating SNAP benefit recipients are "a big part of the consumption of this particular product."
Comedic references
Comedian Jim Gaffigan is well known for his material poking fun at Hot Pockets. This material is so popular among fans that he is regularly offered Hot Pockets while on tour. Nestlé confirms that they had no influence with this stand-up comedy.
Actor DJ Qualls plays a hacker in the 2003 science fiction filmThe Core who subsists solely on the microwaveable snack.
Recall
In 2014, Nestle USA recalled 238,000 cases of its Hot Pockets because they may have contained meat from a massive recall of about of meat from "diseased and unsound" animals. Nestle stated that "a small quantity of meat" from the Rancho Feeding Corp was used to make Hot Pockets. The USDA described the food as "unfit for humans". This Rancho Feeding Corp meat recall was based out of a production facility in California, but the recalled Hot Pockets were distributed nationwide. The two types of Hot Pockets involved in the recall were the Philly Steak and Cheese and the Croissant Crust Philly Steak and Cheese. A full federal inspection was not performed, and there were no illnesses reported in connection to this recall. Customers who bought the recalled products were refunded by contacting Nestle Consumer Service.
