Hoopla (digital media service)


Hoopla is a web and mobile library media streaming platform for audio books, comics, e-books, movies, music, and TV. Hoopla allows library patrons to download or stream media content.
Hoopla Digital is a division of the Holland, Ohio–based company Midwest Tape and is housed in the same facility.

Business model

Hoopla is free-of-charge for patrons of participating libraries. The content is paid for by library systems, using a "per circulation transaction model"

Content

Hoopla claims to have over 500,000 content titles across six formats. As of November 2016, Hoopla's circulations comprise: 35% audiobooks, followed by 22% movies, 19% music, 12% ebooks, 6% comics, and 6% television.

Technology

Hoopla content can be borrowed and consumed on the web, or via native Android or iOS apps. For comics, Hoopla developed the "Action View" viewer feature in the app, which allows for increased convenience for users reading comic books in a digital format.

Parent company

John Eldred and Jeff Jankowski founded Hoopla's parent company, Midwest Tape LLC, in 1989. Midwest Tape is a library vendor of physical media such as audiobooks, CDs, and DVD/Blu-ray. John Eldred has been Hoopla's president since its inception.