Honda Logo


The Honda Logo is a B-segment supermini manufactured and marketed by Honda from 1996 to 2001, as a three door and five door hatchback, sharing its platform with the Honda Capa and replacing the second generation Honda City. The Logo was larger than the kei class Honda Life, smaller than the subcompact Honda Civic, and was superseded by the Honda Fit.
It was marketed in Japan through dealerships of Honda Clio from 1996 to 2001, and briefly in the United Kingdom between 2000 and 2001. The Logo was an effort by Honda to repeat the success of early Civic, with its length, width, and engine size almost matching the first generation Civic.

Mechanicals

The Logo used the D13B, initially with two valves per cylinder, subsequently upgraded to four valves. A CVT transmission was offered. The engine provided 66 horsepower. Minor changes in later grades sport "TS", sixteen valve type specification in D13B were also later introduced.
Transmissions included, five speed manual transmission, three speed automatic transmission and the CVT, marketed as "Honda Multimatic."

Sales

In Japan, the Logo succeeded the second generation series of Honda City, GA1 and 2. Two models were derived using the platforms and components. The Honda Capa, and the first generation Honda HR-V which had much more emphasis on a youthful approach, but the Logo was meant to remain practical and economical and sales reflected the modest intent of the Logo, and the car didn't sell as well as hoped.
From the lessons learned from the Logo, the Honda Fit that followed in 2001 was successful to renew the basic concepts, combining fun to drive with great packaging, and less so on making an economical and practical car. In Europe, sales were not particularly strong, but the car did come top of a customer satisfaction survey in December 2001.

Safety

The Logo was tested by Euro NCAP in 2000. It received a score of 17 for an adult occupant, and a score of 14 in the pedestrian test.

Chronology