History of Crayola crayons


Since the introduction of Crayola drawing crayons by Binney & Smith in 1903, more than two hundred distinctive colors have been produced in a wide variety of assortments. Crayola became such a hit because the company figured out a way to inexpensively combine paraffin wax with safe pigments. The line has undergone several major revisions in its history, notably in 1935, 1949, 1958, and 1990. Numerous specialty crayons have also been produced, complementing the basic Crayola assortment.

1903: the original Crayola colors

After several decades producing commercial pigments, Binney & Smith produced their first crayon, the black Staonal Marking Crayon, in 1902. The following year, the company decided to enter the consumer market with its first drawing crayons. The name Crayola was suggested by Alice Binney, wife of company founder Edwin Binney, combining craie, French for "chalk," a reference to the pastels that preceded and lent their name to the first drawing crayons, with the suffix -ola, meaning "oleaginous," a reference to the wax from which the crayons were made. Initially this was just one of the brands produced by Binney & Smith; other crayons were produced under names such as Cerola, Cerata, Durel, Perma, and Boston, among others; but the Crayola brand proved the most successful, and was produced in two lines: Crayola Gold Medal School Crayons and "Rubens" Crayola Artists' Crayons.
Early Crayola advertising mentions thirty different colors, although there is no official list; in fact thirty-eight different crayons are known from Crayola boxes of this period. The largest labeled assortment was box No. 51, titled Crayola Young Artists' Drawing Crayons, which included twenty-eight different crayons. Other colors were found in different boxes, including the "Rubens" No. 500, a twenty-four crayon assortment. The names of several crayons varied from box to box; in general the larger assortments tended to use names associated with oil paints, and in fact early Crayola literature frequently describes drawing with crayons as a form of painting.
Over time, simpler names were favored, and several colors were discontinued by 1910, including Light and Dark Venetian Red, Permanent Geranium Lake, Celestial Blue, Raw Sienna, and Charcoal Gray; the use of "Purple" as an alternative for "Violet" ended about 1914; and after 1915 Gold, Silver, and Copper were no longer available in assortments, although Gold and Silver were still available in bulk.
ColorNameHexadecimal in their website depictionNotes
Red#FF0000
English Vermilion#CC474BAlso spelled "Vermillion."
Madder Lake#CC3336
Permanent Geranium Lake#E12C2CDiscontinued by 1910.
Indian Red#CD5C5CSame color as "Chestnut".
Dark Venetian Red"Venetian Red, Dark" on labels. Discontinued by 1910.
Venetian Red#C80815
Light Venetian Red"Venetian Red, Light" on labels. Discontinued by 1910.
Orange#FF6600
Gold Ochre"Golden Ochre" on some labels. Same color as "Maize".
Medium Chrome Yellow#FCD667Same color as "Medium Yellow" and "Goldenrod".
Yellow#FFFF00
Olive Green#B5B35C
Light Chrome YellowOn labels "Chrome Yellow, Light." Same color as "Light Yellow" and "Lemon Yellow".
Light Chrome Green"Chrome Green, Light" on labels. Same color as "Light Green".
Green#008001
Medium Chrome Green"Chrome Green, Medium" on labels. Same color as "Medium Green".
Dark Chrome Green#01786F"Chrome Green, Dark" on labels. Same color as "Dark Green" and "Pine Green".
Blue#0000FFSame color as "Celestial Blue" and "Azure Blue".
Prussian BlueSame color as "Midnight Blue".
Cobalt Blue#0047AB
Celestial Blue#4997D0Discontinued by 1910.
Ultramarine Blue#4166F5
Purple#6A0DAD"Violet" from about 1914.
Permanent Magenta#F653A6Same color as "Magenta".
Rose Pink#FF66CCSame color as "Pink" and "Carnation Pink".
Burnt Sienna#E97451
Van Dyke Brown#664228Same color as "Brown".
Flesh Tint#FFCBA4Same color as "Flesh", "Pink Beige", and "Peach".
Burnt Umber#8A3324
Raw Umber#826644
Raw Sienna#D68A59Discontinued by 1910.
Gold#A57C00Metallic; swatch represents nominal hue only. Available only in bulk after 1915.
Silver#AAA9ADMetallic; swatch represents nominal hue only. Available only in bulk after 1915.
Copper#B87333Metallic; swatch represents nominal hue only. Discontinued in 1915.
Black#000000
Charcoal GrayDiscontinued in 1910.
White#FFFFFF

Munsell Crayola, 1926–1944

In 1926, Binney & Smith acquired the Munsell Color Company's line of crayons, based on the Munsell color system developed by Albert Henry Munsell. This marked the first time that Crayola crayons incorporated the concept of the color wheel. The Munsell color wheel consisted of five "principal hues", and five "intermediate hues". Each color was available in either "maximum chroma" or with "middle value and middle chroma." Three different packages were offered: a box of seven, containing the five principal hues at maximum chroma, plus Middle Gray and Black; a box of twelve, containing the five principal hues, both at maximum chroma, and at middle value and chroma, plus Middle Gray and Black; and a box of twenty-two, containing both the principal and intermediate hues, each at maximum chroma as well as with middle value and chroma, plus Middle Gray and Black.
The Munsell color wheel prompted Binney & Smith to adopt a similar color wheel concept for Crayola crayons in 1930, using six principal hues and six intermediate hues, for a twelve-color wheel. These were combined with Black, Neutral Gray, White, and Brown to produce a sixteen-color box. Munsell Crayola boxes were discontinued in 1935, although the crayons were produced in specially-marked Crayola boxes until 1944, when wartime shortages made many of the pigments necessary for crayon production unavailable. Munsell crayons were not produced again after the war, but the concept of the color wheel pioneered by Munsell remained a fundamental part of the Crayola lineup until 1990.
The Munsell colors are depicted in the table below.
ColorNameHexadecimalNotes
Maximum Red#D92121
Middle Red#E58E73
Middle Yellow Red#ECB176Same color as "Medium Orange".
Maximum Yellow Red#F2BA49
Middle Yellow#FFEB00
Maximum Yellow#FAFA37
Maximum Green Yellow#D9E650
Middle Green Yellow#ACBF60
Maximum Green#5E8C31
Middle Green#4D8C57
Middle Blue Green#8DD9CC
Maximum Blue Green#30BFBF
Middle Blue#7ED4E6
Maximum Blue#47ABCC
Maximum Blue Purple#ACACE6
Middle Blue Purple#8B72BE
Maximum Purple#733380
Middle Purple#D982B5
Maximum Red Purple#A63A79
Middle Red Purple#A55353
Middle Grey#8B8680Spelled "Grey" on labels, but "Gray" on boxes. Same color as "Neutral Grey", "Gray".
Black#000000References to "Maximum Black" are erroneous.

Changes through 1949

From 1930 to 1935, Binney & Smith refined the Crayola line-up, discontinuing some colors and adjusting others, and incorporating the Munsell colors into its regular line. In 1939, the company introduced the No. 52 assortment, containing fifty-two colors, including all of the Munsell colors and all but six of the other crayons then being produced. Although it was by far the largest Crayola assortment yet offered, the No. 52 received little publicity, and was only produced for about five years; in 1944, wartime shortages made the pigments necessary to produce many colors unavailable.
When full production was resumed in 1949, Binney & Smith eliminated most of the Munsell colors, and their significant overlap with other hues. The new lineup was based around the twelve-color wheel of Crayola colors, first developed during the 1930s. While new crayons were added to the assortment, the overall number of colors dropped to forty-eight, and the No. 52 box was formally discontinued in favor of the new No. 48 assortment, containing all of the colors then being produced.
While a number of older crayons were eliminated from the Crayola line, several new colors representing light, medium, and dark shades of the principal and intermediate hues were added, to create the most systematic assortment yet produced. For ten years, the No. 48 box was Crayola's largest collection, and for decades afterward it remained an integral part of the line.
ColorNameHexadecimalNotes
Red#FF0000
Dark Red#8B0000Same color as "Maroon".
Indian Red#CD5C5CSame color as "Chestnut".
Red-Orange#FF4500
Orange#FF6600
Medium Orange#ECB176Same color as "Middle Yellow Red".
Yellow-Orange#FFAE42
Gold OchreSame color as "Maize".
Medium Yellow#FCD667Same color as "Medium Chrome Yellow" and "Goldenrod".
Yellow#FFFF00
Olive Green#B5B35C
Light Yellow#FFFFE0Same color as "Lemon Yellow".
Yellow-Green#9ACD32
Dark Green#013220Same color as "Forest Green".
Light Green#90EE90Same color as "Sea Green".
Green#01A368
Light Turquoise BlueSame color as "Aquamarine".
Turquoise Blue#00FFEF
Middle Blue-Green#0095B7Same color as "Blue-Green".
Blue-Green#0D98BASame color as "Maximum Blue"
Azure Blue#4997D0Same color as "Blue" and "Celestial Blue".
Cerulean Blue#2A52BE
Prussian Blue#003153Same color as "Midnight Blue".
Blue#0000FF
Medium Blue#0000CDSame color as "Blue".
Cobalt Blue#0047AB
Blue-Violet#8A2BE2Same color as "Violet-Blue".
Violet#7F00FFSame color as "Blue-Violet".
Medium Violet#65315F
Lavender#B57EDC
Brilliant Rose
Medium Red-Violet#BB3385Same color as "Orchid".
Medium Rose
Light Magenta#FF80FFSame color as "Thistle".
Red-Violet#C71585
Magenta#FF00FFSame color as "Permanent Magenta".
Rose Pink#FF66CCSame color as "Carnation Pink".
Carmine Red#FF0038Same color as "Carmine".
Salmon#FA8072
Mahogany#C04000
Burnt Sienna#E97451
Brown#964B00
Flesh#FFCBA4Same color as "Flesh Tint", "Pink Beige", and Peach.
Raw Umber#826644
Silver#AAA9ADMetallic; swatch represents nominal hue only.
Black#000000
Neutral Gray#8B8680Same color as "Middle Grey", "Gray".
White#FFFFFF

Crayola No. 64

Introduced in 1958, the Crayola No. 64 was Binney & Smith's largest regular assortment for more than thirty years, and featured the last major changes to Crayola colors before 1990. The iconic flip-top box arranged sixty-four crayons in four rows of sixteen, progressively raised to allow for easier access, and a crayon sharpener built into the back of the box.
Although a few of the colors from the No. 48 box were discontinued at this time, most were retained, sometimes with different names, and several new crayons were added to the assortment, including six new "intermediate" hues, as the Crayola color wheel expanded from twelve to eighteen colors.
ColorNameHexadecimalNotes
Red#FF0000
Maroon#C32148Same color as "Dark Red"
Brick Red#CB4154
Indian Red#CD5C5CSame color as "Chestnut".
Orange-Red#FF681FOne of eight colors "retired" in 1990.
Bittersweet#FE6F5E
Burnt Orange#CC5500
Red-Orange#FF4500
Orange#FF6600
Yellow-Orange#FFAE42
Maize#F2C649Same color as "Gold Ochre". One of eight colors "retired" in 1990.
Orange-Yellow#F5BD1FOne of eight colors "retired" in 1990.
Goldenrod#DAA520Same color as "Medium Chrome Yellow" and "Medium Yellow".
Yellow#FFFF00
Green-Yellow#F1E788-
Spring Green#ECEBBD
Olive Green#B5B35C
Lemon Yellow#FFF44FSame color as "Light Yellow". One of eight colors "retired" in 1990.
Yellow-Green#9ACD32
Forest Green#228B22Same color as "Dark Green".
Sea Green#2E8B57Same color as "Light Green".
Green#008001
Pine blue#00796FSame color as "Dark Chrome Green" and "Dark Green".
Light Blue# ADD8E6Discontinued in 1958; replaced by Turquoise Blue.
AquamarineSame color as "Light Turquoise Blue".
Sky Blue#76D7EA
Bluish-Green#0095B7Same color as "Middle Blue Green".
Cornflower#93CCEA
Green-BlueOne of eight colors "retired" in 1990.
Navy Blue#0066CC
Midnight BlueSame color as "Prussian Blue".
Blue#0066FF
Cadet Blue#A9B2C3
Periwinkle#C3CDE6
Violet-BlueSame color as Blue-Violet. One of eight colors "retired" in 1990.
Blue-Violet#6456B7Same color as "Violet".
Violet#8359A3On labels "Violet ".
Brilliant RoseDiscontinued in 1958; replaced by Magenta.
Plum#8E3179
Orchid#E29CD2Same color as "Medium Red-Violet".
ThistleSame color as "Light Magenta". "Retired" in 1999.
Mulberry"Retired" in 2003.
Red-Violet#BB3385
Lavender#FBAED2
Carnation Pink#FFA6C9Same color as "Rose Pink".
Violet-Red#F7468A
Salmon#FF91A4
Mahogany#CA3435
Melon#FEBAAD
Burnt Sienna#E97451
Brown#AF593E
Sepia#9E5B40
Raw Sienna#D27D46
Tan
Peach#FFCBA4Same color as "Flesh Tint", "Flesh", and "Pink Beige".
Apricot#FDD5B1
Raw Umber#826644One of eight colors "retired" in 1990.
Gold#A57C00Metallic; swatch represents nominal hue only.
Silver#AAA9ADMetallic; swatch represents nominal hue only.
Copper#B87333Metallic; swatch represents nominal hue only.
Black#000000
Gray#8B8680Same color as "Neutral Gray".
Blue-Gray#6699CCOne of eight colors "retired" in 1990.
White#FFFFFF

Changes 1958–1990

The first changes to the No. 64 box were made in its first year of production, as Light Blue and Brilliant Rose were replaced by Turquoise Blue and Magenta. From then to 1990, no colors were replaced, although, in 1963, Flesh was formally renamed Peach, partially in response to the civil rights movement, the company said. Flesh had been known as Flesh Tint until 1949, and was called Pink Beige from 1956 to 1958.
The 1970s saw the introduction of Crayola's first specialty crayons, eight fluorescent colors designed to glow under black light. These were never added to the No. 64 box, but were available separately or in a special box of 72 crayons, typically packaged with activity books or crayon stands. Fabric crayons were introduced in 1980, as the Crayola brand continued to expand beyond regular drawing crayons. Colored pencils and markers followed.

1990–present

1990 saw the first major changes to Crayola drawing crayons in more than thirty years, as eight colors were "retired into the Crayon Hall of Fame," and eight new colors were introduced, followed by sixteen more in 1993, and twenty-four more in 1998. Five colors were replaced between 2000 and 2003.
The first major change was the replacement of eight colors that had long been part of the Crayola lineup. These were: Orange-Red, Maize, Orange-Yellow, Lemon Yellow, Green-Blue, Violet-Blue, Raw Umber, and Blue-Gray. With the loss of Orange-Red, Orange-Yellow, Green-Blue, and Violet-Blue, the Crayola color wheel was reduced from eighteen to fourteen colors, with six "principal hues" and eight "intermediate" hues. The eight new colors were: Vivid Tangerine, Dandelion, Jungle Green, Teal Blue, Cerulean, Royal Purple, Fuchsia, and Wild Strawberry.
Late in 1992, Binney & Smith introduced the Crayola No. 96 Big Box, containing the sixty-four existing colors, as well as sixteen fluorescent crayons, and sixteen unnamed colors, the names of which were to be chosen in a nationwide contest. The winners were announced the following year, and included: Macaroni and Cheese, Asparagus, Granny Smith Apple, Shamrock, Tropical Rain Forest, Robin's Egg Blue, Pacific Blue, Denim, Purple Mountains' Majesty, Wisteria, Cerise, Razzmatazz, Tickle Me Pink, Mauvelous, Tumbleweed, and Timberwolf.
In 1996, a special color called Blue Ribbon was produced to celebrate the production of one hundred billion Crayola crayons since 1903. Crayons of this color were included in "limited edition" versions of the No. 96 box produced early that year, but it did not become part of the regular assortment. The following year, four bright colors were introduced: Sunset Orange, Caribbean Green, Vivid Violet, and Pink Flamingo, which were then incorporated into the regular lineup. 1997 also saw a contest called to name eight new colors, incorporated into assortments the following year: Torch Red, Banana Mania, Mountain Meadow, Outer Space, Purple Heart, Brink Pink, Fuzzy Wuzzy Brown, and Shadow.
1998 saw the introduction of Crayola's first 120-count assortment. In addition to the existing colors, twelve more were added to the lineup in order to bring the count of regular and fluorescent crayons up to 120. These were: Canary, Fern, Manatee, Blue Bell, Eggplant, Cotton Candy, Cranberry, Pig Pink, Beaver, Desert Sand, Almond, and Antique Brass, a metallic crayon. The same year, Torch Red became Scarlet.
In 1999, Indian Red, part of the Crayola lineup since 1903, was renamed Chestnut, ostensibly because of confusion that children would assume that the color referred to the skin color of American Indians, rather than a reddish pigment from India. Thistle, originally produced as Light Magenta in 1949, was replaced by Indigo.
To celebrate the hundredth anniversary of Crayola Crayons in 2003, a special 100-count box was created, adding four new colors to the existing 96-color box. As in 1992 and 1996, the names were chosen as part of a contest, and the four new crayons became part of the No. 96 box at the end of the anniversary year. The new colors were: Mango Tango, Inchworm, Wild Blue Yonder, and Jazzberry Jam. To make room for them, four other crayons were retired; two of the sixteen fluorescent colors, plus Mulberry and Teal Blue. Crayola enthusiasts were given the opportunity to save one of five colors nominated for retirement via an internet poll: the winner was Burnt Sienna.
Three colors received new names in 2005, as Brink Pink became Pink, Cranberry became Blush, and Fuzzy Wuzzy Brown was shortened to Fuzzy Wuzzy. Since these changes, the Crayola lineup has remained steady, with changes confined to specialty crayons.
On March 31, 2017, Crayola announced it would retire Dandelion, to replace it with a blue color. A public vote was held, and in September 14, 2017, the new crayon color's name was announced as "Bluetiful". The crayon color was included in the boxes for sale starting in late January 2018.
The following table includes all of the standard colors introduced since 1990.
ColorNameHexadecimal in their website depiction Notes
Scarlet#FD0E35Introduced in 1998. Same color as "Torch Red".
Sunset Orange#FE4C40Introduced in 1997.
Vivid Tangerine#FF9980Introduced in 1990.
Macaroni and Cheese#FFB97BIntroduced in 1993. Also found as "Macaroni & Cheese" and "Macaroni-n-Cheese".
Mango Tango#E77200Introduced in 2003.
Banana Mania#FBE7B2Introduced in 1998.
Dandelion#FED85DProduced 1990–2017.
Canary#FFFF99Introduced in 1998.
Inchworm#AFE313Introduced in 2003.
Asparagus#7BA05BIntroduced in 1993.
Granny Smith Apple#9DE093Introduced in 1993.
Fern#63B76CIntroduced in 1998.
Shamrock#33CC99Introduced in 1993.
Mountain Meadow#1AB385Introduced in 1998.
Jungle Green#29AB87Introduced in 1990.
Caribbean Green#00CC99Introduced in 1997.
Tropical Rain Forest#00755EIntroduced in 1993.
Robin's Egg Blue#00CCCCIntroduced in 1993.
Teal Blue#008080Produced 1990–2003.
Outer Space#2D383AIntroduced in 1998.
Pacific Blue#1CA9C9Introduced in 1993.
Cerulean#02A4D3Introduced in 1990.
Denim#1560BDIntroduced in 1993.
Bluetiful#3C69E7Introduced in 2017.
Wild Blue Yonder#A2ADD0Introduced in 2003.
Indigo#4B0082Introduced in 1999.
Manatee#979AAAIntroduced in 1998.
Blue Bell#A2A2D0Introduced in 1998.
Purple Heart#69359CIntroduced in 1998.
Royal Purple#7851A9Introduced in 1990.
Wisteria#C9A0DCIntroduced in 1993.
Vivid Violet#9F00FFIntroduced in 1997.
Purple Mountains' Majesty#9678B6Introduced in 1993. Also found as "Purple Mountain Majesty" and "Purple Mountain's Majesty."
Fuchsia#C154C1Introduced in 1990.
Pink Flamingo#FC74FDIntroduced in 1997.
Jazzberry Jam#A50B5EIntroduced in 2003.
Eggplant#614051Introduced in 1998.
Cerise#DE3163Introduced in 1993.
Wild Strawberry#FF43A4Introduced in 1990.
Cotton Candy#FFBCD9Introduced in 1998.
Razzmatazz#E3256BIntroduced in 1993.
Pig Pink#FDDDE6Introduced in 1998. Also called "Piggy Pink."
Blush#DE5D83Same color as "Cranberry".
Tickle Me Pink#FC89ACIntroduced in 1993.
Mauvelous#EF98AAIntroduced in 1993.
Pink Sherbert#F78FA7Same color as "Brink Pink".
Fuzzy Wuzzy#CC6666Same color as "Fuzzy Wuzzy Brown".
Beaver#9F8170Introduced in 1998.
Tumbleweed#DEAA88Introduced in 1993.
Desert Sand#EDC9AFIntroduced in 1998.
Almond#EFDECDIntroduced in 1998.
Shadow#8A795DIntroduced in 1998.
Timberwolf#D9D6CFIntroduced in 1993.
Antique Brass#CD9575Introduced in 1998. Metallic; swatch represents nominal hue only.

The Crayola color wheel

1926: 10 colors

The concept of the color wheel first became associated with Crayola crayons with Binney & Smith's acquisition of the Munsell line in 1926. Munsell's color system was based on five "principal hues" and five "intermediate hues," resulting in a color wheel of ten colors. The principal hues were red, yellow, green, blue, and purple; the intermediate hues were yellow red, green yellow, blue green, blue purple, and red purple. Each was available with either maximum chroma or with middle value and middle chroma. The following table depicts all of the principal and intermediate hues at maximum chroma.
ColorName
Maximum Red
Maximum Yellow Red
Maximum Yellow
Maximum Green Yellow
Maximum Green
Maximum Blue Green
Maximum Blue
Maximum Blue Purple
Maximum Purple
Maximum Red Purple

1930: 12 colors

In 1930, Binney & Smith adopted the concept of the color wheel into its own line, including orange as a principal hue, and basing the other hues on its existing colors rather than the Munsell version. This resulted in a twelve-color wheel that fit neatly into the regular Crayola lineup.
ColorName
Red
Red-Orange
Orange
Yellow-Orange
Yellow
Yellow-Green
Green
Blue-Green
Blue
Blue-Violet
Violet
Red-Violet

Adjustments in 1935 and 1949

The only significant changes to the Crayola color wheel between 1930 and 1958 occurred in 1935, when the original blue was replaced with a darker hue, and 1949, when a new version of violet was introduced:
ColorName
Blue
Blue
Violet
Violet

1958: 18 colors

In 1958, Binney & Smith introduced the No. 64 box, with numerous changes to the existing palette, and a major revision of the color wheel, which expanded from twelve to eighteen colors. The six intermediate hues were doubled, so that there were now two intermediate hues between each of the principal hues. The 1935 blue was replaced with a more intense color, and a new, darker blue-green was substituted for the previous version; the 1930 version of violet returned, while the 1949 violet became blue-violet, and the original blue-violet became violet-blue. The 1958 color wheel remained a fixture of Crayola crayons until 1990, when four of the colors were discontinued: orange-red, orange-yellow, green-blue, and violet-blue. Without these colors, the Crayola color wheel includes fourteen colors; there are two hues between yellow and green, and two between violet and red, but only one between the other principal hues.
ColorName
Red
Orange-Red
Red-Orange
Orange
Yellow-Orange
Orange-Yellow
Yellow
Green-Yellow
Yellow-Green
Green
Blue-Green
Green-Blue
Blue
Violet-Blue
Blue-Violet
Violet
Red-Violet
Violet-Red

Footnotes