Heineken


Heineken Lager Beer, or simply Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken beer is sold in a green bottle with a red star.

History

On 15 February 1864, Gerard Adriaan Heineken convinced his wealthy mother to buy De Hooiberg brewery in Amsterdam, a popular working-class brand founded in 1592. In 1873 after hiring a Dr. Elion to develop Heineken a yeast for Bavarian bottom fermentation, the HBM was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres, making them the biggest beer exporter to France.
In Heineken's early years, the beer won four awards:
The two awards that are still mentioned on the label are the Medaille d'Or and Diplome d'Honneurs.
In 2013, Heineken joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.
In the end of February 2013, Heineken stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports.
In 2014, Heineken celebrated its 150th anniversary. In 2015, Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice.
The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience Museum.
Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0".

Production

Since 1975, most Heineken brand beer has been brewed at their brewery in Zoeterwoude, Netherlands. In 2011, 2.74 billion litres of Heineken brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally. Heineken has been sold in more than 170 countries. They have also been incorporated with numerous beer brands in different countries all over the world including Mexico, China, Australia and various countries in Africa.
Heineken beer is also brewed in the United Kingdom, Ireland, India, Serbia, Australia, New Zealand, Costa Rica and Saint Lucia for those respective markets.

Advertising

Heineken was the major sponsor of UEFA Champions League and Rugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition.
Dating back to 1997, Heineken has had a long withstanding relationship with the Bond franchise, consecutively being featured in 7 of their films. This is currently the brand's largest global marketing platform as of 2015.
In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix.