Guy Goma


Guy Goma is a business studies graduate from Brazzaville in the Republic of the Congo who was accidentally interviewed live on BBC News 24, a UK television news station, on Monday 8 May 2006. Goma was mistaken for technology expert Guy Kewney when he attended the BBC for a job interview and was brought onto a BBC special regarding the case Apple Corps v. Apple Computer to provide insight on a subject he knew little about.

The interview

Guy Goma was waiting in the main reception area of the BBC Television Centre in west London to be interviewed for a job as an accountant in the corporation's IT department. At the same time, Guy Kewney, a British technology expert, was in another reception area preparing for a live television interview on the subject of Apple Computer's court case with the Beatles' record label, Apple Corps. The producer sent to fetch Kewney was told that Kewney was in the main reception area. When he asked the receptionist where Guy Kewney was, she pointed to Goma, even after he asked if she was sure this was the right person.
The producer had seen a photo of Kewney, but only had five minutes before the live interview was due to take place. He approached Goma and asked him if he was "Guy". Hearing his first name, Goma answered in the affirmative. Goma was led to the News 24 studio. BBC staff put on makeup, and he was ushered to the television studio, where he was seated in front of the cameras and wired up with a microphone. Although he thought the situation was strange, he believed he was about to participate in a job interview.
When introduced by interviewer Karen Bowerman as internet expert Guy Kewney, Goma realised there had been a misunderstanding and was visibly shocked. Aware that he was on live television and not wishing to make a scene, Goma played along, doing his best to answer questions about the Apple Corps v. Apple Computer case and its ramifications for the music industry. The interview seemed believable to many viewers, particularly those unfamiliar with Kewney. Kewney, still in the waiting area, was shocked when he saw Goma interviewed in his place, though he was not able to hear the audio.

Interview transcript

Aftermath

Twenty minutes after the television interview, Goma attended his job interview, which lasted ten minutes. He was not hired.
As soon as the mistake was detected, the BBC recorded an interview with Kewney for later broadcast, which was never shown. The BBC instead brought in an alternative pundit, Rupert Goodwins, for the next live slot on the topic.
Soon after his appearance, there was some speculation that Goma was in Britain illegally, having overstayed a tourist visa, and that he might be deported from the country. Goma's apparent visa problems had actually been resolved three years earlier, allowing him to live and work in the UK indefinitely. On 25 May 2006, celebrity publicist Kizzi Nkwocha began representing Goma.
Goma and Kewney subsequently met.

Later history

On 16 May 2006, Goma appeared on Channel 4 News and was jokingly questioned by the presenter—introducing him as a Venezuelan citizen, a lawyer and a doctor respectively—on the topics of Hugo Chávez, the release of foreign prisoners into Britain, and Britons seeking medical treatment abroad. On the same day, he also appeared again on BBC News 24, but this time in a planned interview to talk about his experience.
Soon after, he made appearances on GMTV and the BBC's Friday Night with Jonathan Ross late-night talk show. He also helped man the phones alongside well-known celebrities like Holly Willoughby and Johnny Vegas during the Prince's Trust 30th Birthday Celebration show aired on ITV on 20 May 2006. The following day, Goma was interviewed on Channel 4's T4 block about his experience.
Producer Alison Rosenzweig says she has begun developing a film based on his life, particularly this one incident, commenting "He's a fun, kind of internationally famous person that I think is an interesting source for movie material."
On 27 December 2006, Goma appeared on the Channel 4 television programme The Big Fat Quiz of the Year as a mystery guest. After a commercial break, he took Jimmy Carr's place as host for a few seconds, welcoming the audience back to the show. Everyone on the quiz jokingly agreed that Goma was a better host than Carr, leading to the audience and contestants heckling Carr and insulting his ability as a presenter, and chanting "Bring back Guy, bring back Guy!".
On 1 January 2007, Goma appeared in a segment on CNN International Your World Today.
In a 2007 episode of The IT Crowd, "Smoke and Mirrors", Moss finds himself in a situation very similar to that of Goma's; writer Graham Linehan saw the Goma story on the Internet and incorporated it into his series.
In 2016, ten years after Goma's appearance, the incident was named as one of the BBC's most memorable interview bloopers, and some outlets noted that Goma's prediction that more people would be using the internet to download music and other media they want was largely correct.
On the 16 June 2017 episode of The Last Leg on Channel 4, Goma appeared briefly as Elbow lead singer Guy Garvey was introduced, running down the stairs to cheers from the crowd before the real Garvey appeared.
In early 2018, Goma appeared on ITV's 'The Greatest TV Moments of All Time', at which he accepted an award after being voted as the greatest British news moment.

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